Brand Executive at E'sorae Luxury

Role Summary

• Develop strategies that grow market share, brand reputation and improve customer experience

Nature of the Role:

• Professional and Strategic. Requires strategic and implementing ability

Job Description

• Develop creative strategies to stimulate target population
• Translate brand strategies into plans and positioning for target market
• Analyze the company's brand positioning in the market, measure and report performance of marketing campaigns
• Monitor product distribution and consumer reactions
• Coordinate marketing and advertising activities that align with the brand's direction
• Research, monitor and report on market trends, competitor activities, consumer markets and keep a close eye on competitive products and services in the market
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Collaborate with campaign managers, creative team, and designers
• Build a following for brand on social media with creative work
• Develop and create content for print, digital media, or product descriptions
• Develop and execute marketing initiatives (such as campaigns, CSRs and so on) for company product(s) and the company itself
• Regularly interface with clients/customers to get reactions, feedback and insights on the company’s products and services

Requirements

• Minimum of a Bachelor's Degree in a relevant field of study
• Minimum of a one (1) year experience in Branding
• Excellent communication and interpersonal skill
• Excellent understanding of marketing mix
• Must have an high creative ability
• Must be up-to-date with latest trends and marketing best practices
• Must have a proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management