Brand and Communications Executive at Meadow Hall

Job Description

• Plan advertising concepts, oversee the creative process and provide advert copy/guidance to the Graphic Designer in developing creative concept.
• Focused on creating a lasting impression among consumers and improving product sales and market share by oversees advertising and marketing activities to ensure the right message is developed at all times.
• Execution of corporate communications, BTL, ATL and TTL campaigns
• Media campaign execution, monitoring and reporting
• Content creation, article writing, storytelling and creative write-up
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy. Coordinate production of all communications materials.
• Championing the brand internally making sure all elements of the company understand the brand and its goals
• Creating an enduring brand message that results in increased sales, brand loyalty, customers emotional connection and improving market share
• Develop advert copy, ideas generations and marketing content development
• Event sponsorship, brand experience, photo shoots and interview/video shoot
• Champion experiential marketing, branding and OOH opportunities
• Market all advertising opportunities in Meadow Hall to corporate organisations
• Drive sponsorship support from other corporate organisations
• Maintain consistent corporate image and brand positioning of Meadow Hall Group.

Qualification and Experience

• Must be a graduate of Marketing, Mass Communications, English or similar course with at least 2 years working experience in an advertising agency.
• Must have excellent communication skills and be a team player.
• Membership of Advertising Practitioners Council of Nigeria (APCON) or National Institute of Marketing of Nigeria (NIMN) is an added advantage.
• Experience in integrated marketing mix, market segmentation, targeting and positioning
• The ability to influence staff on a 360 basis both up and down the organisation is essential.
• You must have hands on creative experience and be driven and passionate in your approach to marketing communication
• Highly creative with experience in identifying target audiences, media vehicles and devising media campaigns that engage, inform, educate and motivate
• This person must be organised, resourceful, creative, and have strong interpersonal skills.

Skills Required:

• Calm, confident, organized, thorough and strong attention to details
• Deep understanding of marketing and communications principles
• Analytical and strong multi-tasking skills
• Proven working experience in relationship management and PR
• Excellent copy writing skills and good command of English
• Strong storytelling skill and high imagination ability
• An intimate understanding of design, and web best practices/guidelines
• Experience with a variety of software, including Photoshop, InDesign, Flash, etc.
• Excellent leadership and communication skills
• A strong understanding of brand development and multichannel marketing concepts
• Comfort interacting with clients and internal staff alike
• Strong persuasive skills.