Business Intelligence Analyst (Digital) at Terragon Group

Roles and Responsibilities

• Analyze and optimize digital advertising campaigns across multiple channels.
• Lead media buying efforts for customer engagement, acquisition and retention, consistently optimizing return-on-ad-spend (ROAS).
• Assist team members with data gathering to produce timely reports and insights to drive business and marketing decisions.
• Identify, evaluate and solve problems by digging into campaign performance data.
• Own the process of interpreting analytics for campaign performance optimization to provide support for the Sales & Account Management teams and identifying possible areas of growth.
• Engaging directly with clients and partners to resolve issues, gather feedback and optimize processes to deliver improved service.
• Coordinate effective collaboration with internal teams to match Terragon’s product offerings with the market’s needs.
• Work strategically with internal teams to assess inventory & data needs and act upon those findings.
• Analyze internal pricing models and present options to maintain/increase competitiveness.
• Daily revenue tracking, with descriptive and predictive analysis.
• Continuously prospecting for new business using your existing network of relationships and creating new relationships.
• Identify market trends and translate these to business prospects.
• Identify and implement initiatives for monetizing publishers’ inventory at the lowest possible risk.

Job Requirements

• Bachelor's Degree in Business, Marketing, Statistics or a related field in an accredited university.
• Good negotiation and presentation skills.
• Excellent communication, interpersonal, and relationship-building skills.
• Creative approach to up-selling to an existing client base and generating new business.
• Proficiency in advanced Microsoft Excel.
• Basic Knowledge of HTML and digital marketing analytics & CRM tools e.g. Google Analytics.
• Intermediary to expert knowledge of data visualization, interpretation and application in marketing.
• Must possess strong Project Management skills to deliver implementations with partners from contract to launch.
• Must have completed the compulsory National Youth Service.
• Experience in performance-based marketing (in eCommerce or Media Agency) will be an advantage.
• Basic knowledge of Data Management Platforms, Audience Managers and other related software is preferred.
• Experience in mining data and analyzing trends to identify sales opportunities.
• Advanced knowledge of the Digital Ecosystem and the active business verticals within it.
• Have a win-win attitude
• Ability to efficiently manage cost
• Ability to present and manage budget
• Ability to work effectively under pressure
• Should have a strong quantitative and analytical skills
• Should have strong team player with excellent interpersonal and communication skills
• Should have strong attention to detail; exceptional technical and problem-solving skills
• Should have strong Microsoft Office skills (emphasis on advanced Excel)
• Research and development.