Marketing Manager at Discovery Cycle Professionals

General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Tasks and Responsibilities

• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analyse customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget and deliver marketing activity within agreed budget
• Report on return on investment, key performance metrics and develop a pricing strategy
• Create marketing presentations and liaise with media and advertising
• Collaborate with the sales function and monitor industry best practices

Education and Experience

• First degree in business, marketing or a related field
• 2-4 years’ experience in the same or related position
• Relevant product and industry knowledge
• Digital marketing skills and experience with relevant social media applications

Key Competencies

• Excellent written and verbal communication skills
• Formal presentation skills
• Organization and planning
• Strategic thinking, problem analysis and problem-solving
• Team-leadership