Chief Marketing Officer at Stresert Services Limited

Job ref: CMO-002
Location: Lagos State
Reports To: Executive Director
Supervises: All Marketing Team

Job Summary

• To define and ensure the adherence to appropriate Marketing framework and procedures so as to minimize non-compliance with the policies & procedures as well as regulatory requirements.

Functions & Responsibilities

• Facilitate growth, sales, and marketing strategies at an Organization.
• Develop segmentation, competitive analysis/market intelligence prospecting, lead generation, product and market development.
• pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue
• Retention and growth.
• Develop programs with quantifiable objectives to measure results.
• Implement and manage marketing budget.
• Leverage data and analytics to drive insights.
• Prepare overall marketing strategy.
• Modify or redirect business intelligence strategy.
• Increase revenue generation.
• Modify or redirect business intelligence strategy.
• Oversee and direct the efforts of the marketing team.
• Oversee the development of new products.

Key Performance Indicators

• Conducts Company’s marketing strategy.
• Comes up with various responsibilities, from marketing communication, market research, distribution channel management, to product development, sales management and pricing.
• Perform risk mitigation.
• Prepare overall marketing strategy.
• Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates
• Create product roadmap.

Skills / Competence Requirements
Required Knowledge, Skills & Abilities:

• Sound knowledge of Insurance processes
• Knowledge of NAICOM and other regulatory guidelines
• Operational risk

Generic Skills:

• Integrity
• Independent minded
• Analytical skills
• Attention to details
• Problem solving skills
• Resilience and Tenacity
• Interpersonal skills
• Good communication skills (oral & written)
• Supervisory Skills
• Leadership
• Coaching
• Initiative/Entrepreneurship/ taking ownership
• Conflict management
• Organization & coordination
• General managerial /administration

Professional Requirements
Qualification:

• First degree in any discipline. Relevant Masters’ degree will be an advantage
• Professional Membership
• A recognized professional certification such as CIIN will be an added advantage, etc.

Minimum Experience:

• Minimum of 15 years post qualification experience in Marketing and Business Development within the Insurance Services Industry.