Mobile Financial Services, Regional Operations at MTN Nigeria

Locations: Kano, Asaba, Lagos, Ibadan, Port-Harcourt

Job Descriptions   

• To implement the MFS business objectives within the region, through the development and implementation of innovative marketing and trade initiatives.
• Co-ordinate execution of Regional MFS marketing strategies to drive MTNN’s value and growth aspirations.
• Propose effective route-to-market options in implementation of all defined strategies for Customer, Agent &Merchants
• To plan and manage the distribution of financial services and products through MTNN channels
• Drive efficiency and effectiveness of customer education & agent distribution in driving the financial inclusion objective
• Co-ordinate execution of Regional trade marketing strategies to drive growth aspirations in the financial services space, invariably MTNN’s value.
• Generate customer insights/financial services needs of various segments within the region
• Training needs of the agents and coordinate the implementation of training interventions with the agencies in the Region.
• Liaise with MFS management to identify and attend to specific Customer/distributor / channel needs, and resolve problems
• Demonstrate a clear understanding of statutes and regulations related to business operations in Nigeria, financial institutions and the telecommunications sector
• Drive BTL visibility as the custodian across all facets of the MTN business in the regions
• Carry out end to end successful implementation of “segment specific” acquisition, retention and loyalty initiatives, in the regions, in line with the broad initiatives deployed at the centre
• Liaise with other relevant Departments (Marketing, Segments (MFS), Regional Sales team, GeoMarketing etc) to ensure the recruitment and transactional process is uninterrupted and targets are achieved.
• Drive strategy implementation through the use of regional agency
• Execute the MFS Strategy in the territory to achieve the business objectives, mind share and loyalty in the region.
• Assist the central department in conducting demand planning, forecast product performance, develop budgets for the upcoming year and implement plans to achieve the desired targets
• Develop and execute territory specific initiatives and manage profitable and sustainable partnerships to ensure achievement of the mobile money business objectives in the region.
• Initiate trade promotional activities to achieve push and pull effects for financial services products and services and implement customer & channel reward and recognition initiatives.
• Review and analyse operations and performance to determine what is required to achieve sales target and ensure these are put in place
• Ensure effective communication of the MFS services to customers, agents & merchants within the region
• Collaborate cross functionally –S&D, Marketing, CR, GeoMarketing and NWG in the regional and territorial engine rooms to ensure commercial alignment in achieving the objectives of revenue, profitability & market share in the sub-region.
• Provide input in the deployment of BTL visibility across all outlet types and category in the region and also ensure standard look and feel across the outlets, through the effective planning and execution of merchandising.
• Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the Regional levels
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
• Co-ordinate the presence and relationship of MFS with stakeholders and policy makers at the Regional levels.
• Develop and manage profitable and sustainable partnerships to achieve ALL MFS objectives in the territory.
• Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
• Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
• Develop and execute territory specific MFS trade marketing initiatives to ensure achievement of the business objectives in the region.
• Drive the integration of MFS strategy within all relevant MTNN Channels in the region
• Monitor and prepare periodic report on sales performance, profitability, operator performance trend and generate periodic channel assessment reports for channel performance review.
• Ensure standard look and feel across all MFS retail outlet types in the territory
• Ensure effective communication of the MFS proposition at the customer & retail layer of the distribution channel
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
• Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MFS financial products and services in the region.

Job Condition    

• Normal MTNN working conditions.
• Regional and national travel

Experience & Training    

• First degree in any related discipline
• Possession of a Master’s degree may be an advantage
• Minimum - 6 years’ experience in sales or marketing management portfolio, which includes 2 years management experience.
• Marketing management experience within the telecommunications, FMCG’s or Financial service industry

Minimum Qualification

• BA, BEd, BEng, BSc, BTech or HND