Marketing and Branding Supervisor at Capricorn Digital Limited

Job Summary

• The marketing and branding supervisor will oversee the creation and implementation of all company related marketing and branding objectives.

Essential Duties and Responsibilities

• Develop and execute BTL and ATL marketing programs to promote the company's brand within new and existing B to B channels.
• Interpret insights and analytics to improve targeting, growth and customer relationship success
• Plan marketing and branding objectives
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning which include promoting uniformity and consistency of brand.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
• Lead project launches and review the success, merits and conversions of each advertising to ensure full reaching and cost-effective campaigns
• Branding the company in an appropriate manner
• Develop and implement social media strategies
• Manage all current aspects of company social media and websites
• Develop and track budgets
• Other duties may be assigned

Qualifications and Requirements

• Bachelor's Degree in relevant discipline
• Masters or Post Graduate Degree in job related field will be an added advantage
• 5+ years in progressively responsible experience in retail marketing
• Strong Knowledge of retail and digital marketing techniques
• Proven relationships at a range of media institutions (newspaper, radio, social media etc…)
• Proven ability of promoting a national marketing strategy supported by a localised State by State strategy
• Must be accessible and approachable for other employees to see as an adviser and point of contact, to provide high quality advice to solve any problems they may have.
• Must be highly motivated and energetic
• Enjoy working in a fast paced environment and thrive under pressure.
• Must have a strong work ethic and thrive for success

Personal Attributes:

• Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
• Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
• Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
• Integrity - Job requires being honest and ethical.
• Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.