In today's overcrowded job-market, many small business owners find it really challenging to get great talents for their businesses.
When it comes to finding the right talent for the job, small businesses have to compete with big companies to get in-demand talents. Big companies have name recognition and good staff insurance policy to sell their brands to prospective employees. The benefits provided by big companies put a new demand on small businesses seeking to get great talents.
In this kind of competitive environment, small business owners need to be more creative and innovative about finding qualified talents for their business.
Below are the secrets to finding great talents for your small business;
Small business owners should network and seek referral as much as possible. Networking is a top secret to finding talents. Small business owners can increase their reach by identifying partners and relevant groups that will expose their brand and product. Building a personal relationship with other business people can help increase chances of referrals.
Creating a good relationship with universities and colleges nearby is a good way for small business owners to improve their network. When you create a good relationship and network with local universities and institutions around, your chances of getting referrals will become higher. Another good way to network is by identifying platforms that allow you build a relationship with job seekers, students and young people at large. It is also not enough for you to network with job seekers and students, you can network with big companies to learn more about the things they do better.
Getting referrals is the most obvious reason most business owners join network groups. The amazing thing about networking for small business owners is that the referrals they get through networking are most of the time pre-qualified for them, so what they have to do is to follow up on this referrals. Small business owners can also join groups to network online depending on their interest and line of business. LinkedIn.com is a good Platform for small business owners to network.
The social media platform is a great resource place for small business owners. Having a strong social media presence allows you to reach a great number of people beyond your geographical location. Having a strong social media presence will help push your brand, and give you the publicity you need to attract the right people.
Social media platforms like Facebook and LinkedIn are very good platforms where small business owners get to sell their brand and get exposed to candidates with different skills.
Having a strong LinkedIn profile will put your brand in the face of job seekers that may not have known that your company existed. LinkedIn also provides resume database where Small business owners can easily visit to search for preferred candidates.
To take advantage of this platform, small business owners would need to create a company page for their company on LinkedIn. The following are the advantages of creating a LinkedIn company page;
For more information, click the link https://www.linkedin.com/help/linkedin/answer/710/creating-a-linkedin-company-page?lang=en
Participating in job fairs is another means to getting top talents. Small business owners should look for local job fairs to participate. It is not uncommon that big companies at most job fairs always drag a majority of the employees to themselves because of the brand name, but attending job fairs is a great opportunity for small businesses to get the right people. While the big companies struggle with a large crowd, they soon get tired and become more impersonal with job seekers, smaller companies have that personal touch with job seekers that those big companies cannot replicate.
Capitalize on this opportunity by following up on candidates, and letting them know that you value them, and you would love them to be a part of your business.
Most employees would rather be in jobs that will facilitate growth rather than inhibit it. Employees generally value a job that gives room for training, career development, and career advancement opportunities. Since most employees will expect career development as one of their benefits packages, it is then advisable that small companies should look for ways of cooperating with organizations that allow small businesses to offer low-cost development/career programs to their employees.
Alternatively, you can look for online platforms that will allow your employees get the training they require without affecting the work time.
Every employee want to be in a place where there is a possibility of growth. Just like we said earlier, giving an opportunity for growth, and career advancement would help map out an employee’s career path. Prospective employees should be able to see opportunities for growth and advancement with your organization.
Your employees should know that you are interested in their growth, and you should also draw a plan that can help you achieve it. You can even help your employees see and explore new opportunities within the organization. You can research about ways to create opportunities within your organization that will accelerate growth and also map out a clear career path for your employees.
Always look for opportunities to sponsor workshops and seminars. Hosting a seminar for people especially professionals in your niche is an effective way to attract top talents. Target young professional by providing skill-building sessions. When you sponsor workshops and seminars, it will expose you to network opportunities.
It is challenging to find good candidates for your new business, but as a business owner, you must be open to ideas and find ways to attract prospective employees to work for you. These secrets would be useful to business owners and start-up managers.
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