• Communications / Branding Role at Sproxil

  • Posted on: 28 November, 2016 Deadline: Not Specified
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  • Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning Sproxil Defender™ technology drives revenue and engages consumers at point of sale through brand assurance, fraud protection, and loyalty rewards. Sproxil Defender™ is touted as the most-widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.

    Marketing Communications Specialist

     

    Location: Yaba, Lagos

    Overview
    The Marketing Communications Specialist will be responsible for creating impactful marketing campaigns that generate new sales leads for the company to grow its revenue. We seek a self-motivated creative individual who will display great initiative and independence, together with strong organizational, relationship building and interpersonal skills.

    Responsibilities
    Branding & Communications

    • Manage brand delivery and consistency across all markets for all product lines
    • Attract potential customers and maintain loyalty of existing customers
    • Create, update and manage all published content (images, videos and written)
    • Plan and execute campaigns for corporate promotions and new product launches
    • Establish, own and drive internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of a stronger connection to the company
    • Strategically promote the company’s products and services

    Traditional Marketing 

    • Develop, refine and execute marketing goals and strategies
    • Design and execute marketing campaigns across all channels that enhance Sproxil's sales efforts
    • Design all marketing materials, website content, and publications. Ensure accuracy and compliance with the organization’s brand architecture
    • Set and meet internal and external marketing objectives
    • Conduct market analysis and research to identify trends and opportunities
    • Make presentations to the management on Marketing and Communications strategies and activities

    Digital Marketing

    • Execute social media strategies on behalf of the company through competitive research and target audience assessment
    • Device ways to monitor, measure and report on the impact of social media campaigns and effects on the business
    • Develop content for, and execute B2B e-mail and SMS marketing. Maintain the Sproxil Blog

    Qualifications

    A highly reliable individual with enthusiasm, creativity, and attention to detail is required, combined with excellent organization and communication skills. You will have these qualifications:

    • Degree in Marketing, Communications or related discipline
    • 3+ years experience in Strategic Marketing and Communications
    • Expert skills using social media platforms such as Facebook, Instagram, LinkedIn, YouTube and Twitter
    • A good team player and self-motivator
    • Good creative skills and ability to work independently
    • Excellent written and verbal English language communication skills
    • Good attention to detail and accuracy
    • Sound knowledge of Web and digital marketing technologies (HTML, Google Analytics, SquareSpace, Adwords, BenchMark)

    Method of Application

    Interested and qualified? Go to Sproxil career website on sproxil.bamboohr.co.uk to apply

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