Diageo is the name behind many of the World's best loved drinks including Guinness, Smirnoff, Johnnie Walker, Baileys, Malta Guinness, J&B, Gordons Gin and Tanqueray.
Africa Regional Markets (ARM) is a Diageo business made up of over 40 markets across the breadth of Africa. The business models range from fully integrated demand and supply businesses in Ghana and Cameroun, newly integrated businesses in Ethiopia and Mozambique to Partnerships in a number of West, Central and Southern African countries and Angola.
The Nigerian business is one of the largest single markets in Diageo Plc. The beer market in Nigeria has grown steadily over the last 20 years - however the market can be volatile year on year.
The key players in the brewing industry now have spare production capacity so it’s a very exciting period for the beer market as all players fight for share and the consumer has a level of choice and value that makes them the real winners.
Guinness Nigeria Plc has the right to win in the market, and is dependent upon strong consumer marketing partnered by a brilliant and progressive Route to Consumer (RtC) that truly unlocks the commercial opportunity. The RtC needs to be embedded with radical rigor in order to ensure brilliant execution in bar and for GNPlc to win at the moment of purchase and consumption.
The Sales Effectiveness Director is a key contributor to the success of GNPLC and is instrumental in ensuring the business has a competitive route to Consumer as defined by: “Getting to more of the right places, doing the right job, with the right skill set and in the most efficient way”.
Purpose of Role
To guarantee that GNPlc has the most effective and sustainable Route to Consumer. This will incorporate both primary distribution as well as route to consumer. Output will be an optimized Route to Consumer that supports delivery of the 2017 strategic plan.
Top 3 Accountabilities
Route to Consumer
Qualifications and Experience Required
Interested and suitably qualified candidates should click here to apply online.
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