• Job at Asset & Resource Management Company (ARM) Limited

  • Posted on: 23 April, 2015 Deadline: Not Specified
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  • Asset & Resource Management Company (ARM) Limited was established in 1994, and has evolved into a leading asset management  firm in Nigeria with a focus on asset management across a broad asset class.

    At ARM, our people are our main asset, and the quality of advice and solutions that they provide is the underlying reason that we are able to build and sustain lasting relationships. The quality and breadth of our client base speaks to the quality of our people.

    Data Analytics Specialist

     

    Job description

    • Provide analysis of all interactions with customers and their impact on the client experience
    • Develop a measurement framework that informs progress against key strategic and tactical initiatives across the marketing continuum (awareness through revenue generation)
    • Provide cross-functional analysis of customers to investigate trends and develop correlations across customer profiles and segments (value and psychographic)
    • Analyze and distil customer behaviour data into the most salient insights and effectively link these to potential impact/opportunity for the business
    • Analytics initiatives should address customer profitability, engagement, usage rates, market opportunity assessment, segmentation, product interests, customer satisfaction and prospecting opportunities
    • Examine website traffic to capitalize on search engine keywords, understand product interests, track navigation paths and identify patterns in tool usage
    • Effectively work with managers across departments to prioritize analytics initiatives, communicate findings and identify actionable recommendations for the business
    • Serve as the thought leader and expert on customer analysis and testing to provide guidance to key business partners around scoping, designing, executing and analyzing customer behavioural tests
    • Manage data analytics team to assist in analysis and report generation
    • Work with various agency partners on customer research and analytics projects

    Desired Skills and Experience

    •  A good first degree in any social science discipline
    •  5+ years experience in initiating, designing, conducting and communicating customer analytics
    •  Excellent quantitative skills with a keen eye for teasing out insights from volumes of data
    •  Experience in analyzing customer database data. Structured Query Language (SQL) skills a plus.
    •  Knowledge of advanced data analysis techniques that include customer segmentation, customer lifecycle modelling, lifetime  customer value, customer experience optimization, customer loyalty and metrics reporting.
    • Familiarity with statistical tools.
    • Clear understanding of customer experience and customer relationship management objectives and programs
    • Comfort and familiarity with the systems and technologies that enable CRM, research and analytic capabilities
    • Demonstrated ability to think strategically; turn consumer behaviour data into effective strategies and drive result
    • Proven history of initiative, creativity and self-direction
    • Ability to be objective in analysis and share learnings constructively (e.g. not spin findings to flatter an audience)
    • Capable of multitasking without sacrificing quality or impacting deadlines
    • Excellent presentation and writing skills are a must
    • Advanced use of Excel and PowerPoint

    Method of Application

    Interested and suitably qualified candidates should click here to apply online.

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