Jobs at Koko TV

About the job

• To meet the growing demand for our KOKO Brand, we are looking for a motivated, articulate and resourceful Content & Social Media Assistant to join our operations.
• So if you are the kind of person who loves everything media, creating content and living the online media life, then we have this exciting role for you.
• This is a full-time on-site paid internship placement for a Content & Social Media Assistant. The assistant will work with the team to.

Responsibilities

• Develop relevant content topics to reach target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a 'social' way while cultivating leads and followerships.
• Conduct online advocacy and open a stream for cross-promotions.
• Working with the team to develop and expand community and/or influencer outreach efforts.
• Design (ie: Facebook Timeline cover, profile pic, Twitter profile, etc.).
• Create, manage and promote Social ad campaigns.
• Manage efforts in building online reviews and reputation.
• Monitor online reviews and respond to each review.
• Analyse key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).

The 6 months Content & Social Media Assistant placement is based in Lagos and you will be reporting to the Communications and Events Manager.

What you’ll need

• Assistants must be recent graduates with a minimum of a 2:1 grade
• Assistants must have completed NYSC
• Placement applicants should ideally come from degree courses focused on Mass Communication, Journalism and/or Marketing, however this is not essential.

What we’d prefer you bring

• Strong time and project management skills with a work ethic to do whatever is required.
• Demonstrate initiative and ability to work within a fast-paced team
• Confident and self-motivated both individually and in a team.

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Job Description

• The Digital Marketer will be responsible for developing, implementing, and managing marketing campaigns that promote KOKO's products and services.
• Day-to-day tasks include managing social media marketing, creating web content, analysing web analytics, and communicating marketing strategies effectively.
• Lagos market analysis.

 Key Responsibilities

Paid Advertising & Performance Marketing:

• Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads.
• Optimise ad budgets and strategies for maximum return on ad spend (ROAS).
• Track and analyse ad performance using Google Analytics & Meta Business Suite.
• Implement retargeting strategies to boost conversions.

 Social Media Growth & Content Strategy:

• Develop and execute social media content plans to grow brand presence.
• Work with content creators and designers to create engaging posts, videos, and reels.
• Manage influencer partnerships and brand collaborations.
• Monitor engagement, followers, and community interactions.

 Website Optimisation & SEO:

• Oversee SEO strategies to improve organic traffic and search rankings.
• Ensure a seamless shopping experience through optimised product pages and landing pages.
• Track website performance and conversion rates.

 Email, WhatsApp & SMS Marketing:

• Plan and execute email campaigns for customer retention and promotions.
• Set up marketing automation for lead nurturing.
• Track open rates, click-through rates, and customer engagement.

 Data Analytics & Performance Tracking:

• Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly.
• Use Google Analytics, Facebook Pixel, and CRM tools to track customer behavior.
• Provide weekly and monthly reports on campaign performance and business impact.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field
• 3+ years experience in digital marketing.
• Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.
• Knowledge of SEO, email marketing, content marketing, and social media strategy.
• Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp etc.
• Analytical mindset – Ability to interpret data and optimise campaigns.
• Creative thinker – Ability to develop engaging marketing campaigns.
• Strong leadership skills – Ability to manage teams and collaborate cross-functionally.
• Excellent communication and teamwork skills.

Salary

• Very attractive.