Jobs at Project Growth

Responsibilities:

Testing & Optimization:

• Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance.
• Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies.
• Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats.

Performance Reporting & Analysis:

• Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting.
• Develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement.
• Generate detailed performance reports, providing insights into the effectiveness of campaigns. Use data to inform future testing strategies and optimization efforts.

Creative Testing & Optimization:

• Partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives.
• Design and execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content.
• Analyze the performance of creative assets, providing actionable feedback to refine and optimize future ad creatives.

Client Relationship Management:

• Partner with client success to enhance client satisfaction, visibility, and support processes designed to expand budgets.
• Serve as the marketing point-of-contact, offering updates via email and joining calls to answer questions.
• Manage new campaign launches and offer participation processes to ensure successful execution.
• Guide providers through marketing requests or issues, escalating to functional leaders when needed.

Qualifications:

• Undergraduate degree in Marketing, Advertising, or a related field.
• 7-10 years of experience in digital marketing, preferably within an agency setting.
• At least 3 years of experience with using Meta Ads for lead generation, and being solely responsible for improving performance.
• Demonstrable ability to communicate, present, and influence key stakeholders.
• Proven ability to handle multiple account management projects simultaneously while maintaining keen attention to detail.
• Strong negotiation, listening, and presentation skills.
• Excellent verbal and written communication abilities.
• Project management or sales experience is a plus.
• Approachable personality with a client-focused mindset.
• Bonus: Experience in the aesthetics industry, including medspas, plastic surgery, or beauty sectors.

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Key Responsibilities:

• Marketing Automation Management: Manage marketing automation flows in GoHighLevel, ensuring database accuracy and analyzing campaign performance.
• Operational Efficiency: Maintain efficient marketing operational processes and resolve any bottlenecks
• Automation and Streamlining: Set up new automations and integrations through Zapier to streamline internal operations
• Performance Analysis: Regularly analyze campaign performance and provide insights to optimize marketing strategies.
• Communication and Collaboration: Work closely with the marketing and sales teams to ensure seamless operations and effective communication.
• LMS Experience: Experience with Learning Management Systems (LMS), specifically, Kartra, is advantageous.

What Success Looks Like:

• Efficient Processes: Streamlined and efficient marketing operations processes that enhance team productivity.
• Effective Automations: Successfully implemented automations and integrations that improve workflow and campaign execution.
• Accurate Data: A well-maintained and accurate marketing database that supports effective targeting and personalization.
• Optimized Campaigns: Improved campaign performance through detailed analysis and actionable insights.

Key Qualifications:

• Experience: 3+ years of experience in marketing operations, with a proven track record of success.
• Technical Skills: Proficiency in using APIs, Zapier, Calendly automations, and GoHighLevel for automation and streamlining of internal processes
• Communication Skills: Excellent verbal and written communication skills in English.
• Analytical Skills: Strong analytical skills to evaluate campaign performance in Facebook/Instagram ads, YouTube Ads, LinkedIn Ads, and identify areas for improvement.
• Longevity: Demonstrated longevity in previous roles is a must, with at least 2+ years at a company. Job hoppers will not be considered.
• Additional Skills: Experience with LMS is advantageous, specifically Kartra.