Product Marketing Manager at Health Connect 24x7

Job Summary

• In this position, you will be responsible for all aspects of our product marketing operations. This role will help grow HealthConnect24x7 brand’s influence locally while also increasing brand visibility to our existing customers and prospective clients by developing and maintaining a sustainable marketing communications strategy for our products across all platforms.
• Other duties will include working with the digital marketing specialist to plan, implement, and monitor our marketing campaigns across all digital platforms.
• Our ideal candidate is someone with experience in software product marketing, communications, creativity, and content creation.
• In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills to drive product marketing.

Job Objectives

• To generate B2B qualified leads
• To ensure right positioning of HC 24x7 products to customers
• To implement strategies to increase utilization of service
• To enhance community & customer Engagement. That is, develop and implement overall community, customer engagement and customer support tactics to grow customer satisfaction and retention.
• To develop product marketing strategies (pricing, advertising, product launching).

Requirements

• Bachelor's Degrees in Marketing or related courses is preferred.
• A minimum of 3 years combined experience in marketing, business development, and or sales.
• Highly creative, intuitive and analytical
• Excellent oral and written communication skills
• Great understanding of product market segmentation and positioning
• High understanding of sales and the marketing funnel
• Positive 'can-do' mindset and willingness to succeed in a fast-paced environment.
• Good knowledge of SEO, keyword research and Google Analytics.