Merchant Acquisition Manager at VFD Group

Job Summary

• The Merchant Acquisition Manager drives the acquisition, onboarding, and growth of merchants on the Bank’s payments ecosystem, ensuring rapid adoption of POS terminals, digital payment channels, and valueadded services across high-potential business clusters.
• The role leads a large field sales force of agents and Direct Sales Agents (DSAs), converts merchant relationships into deposits, transaction volumes, and loan referrals, and delivers aggressive volume and revenue targets while maintaining full KYC compliance and strong merchant retention.

Responsibilities

• Develop and execute a data-driven merchant acquisition plan to onboard high-value businesses, including SMEs, retailers, and FMCG distributors.
• Identify and prioritise high-traffic merchant clusters such as markets, transport hubs, and shopping complexes.
• Recruit, train, and manage a high-performing team of 50+ field agents and DSAs.
• Set daily and weekly KPIs for agents (e.g., new merchants per agent per week) and track delivery against them.
• Drive adoption of loans, deposits, and insurance products through the merchant base.
• Monitor transaction volumes and lead reactivation of dormant merchant accounts.

Qualifications

• Bachelor’s degree in business administration, Marketing, Finance, Economics, or a related field; MBA or relevant professional certification is an advantage.
• Minimum of 5 years’ experience in merchant acquisition, agency banking, or fintech/payments sales.
• Proven record of managing 50+ field agents and delivering ₦1B+ in monthly targets.
• Track record of closing partnership or bulk deployment deals with banks, aggregators, or corporate clients.
• Experience with agent network liquidity management is an advantage