Marketer at Woodgate Structure Limited

Responsibilities

• Strategy & Planning: Develop and execute multi-channel marketing campaigns aligned with overall business and revenue goals.
• Market Research: Analyze customer behavior, demographic trends, and competitor activities to identify growth opportunities.
• Content & Creative: Collaborate with designers and writers to build brand style guides, social media content, email blasts, and digital ads.
• Digital & SEO/SEM: Manage web properties, social media channels, paid search campaigns, and conversion optimization.
• Lead Generation: Support the sales team by generating, tracking, and nurturing qualified consumer leads.
• Data & Analytics: Measure campaign performance, track return on investment (ROI), and report key performance indicators (KPIs) like click-through and conversion rates.
• Budget Management: Allocate and monitor project funds, negotiate with vendors, and manage marketing spend