Job Vacancies at Paga

ABOUT THE ROLE

The Digital  Trade Marketing Analyst is primarily responsible for all trade channel activities for Paga, (Paga’s trade channel includes all agent and merchant outlets). The candidate will work with the marketing team to plan and execute channel specific marketing activities to deliver on brand performance goals (awareness, equity, volume, market share, etc) on time and within budget.

PRIMARY RESPONSIBILITIES

• Develop and manage channel distribution system as follows:

  • Identify, classify and support all identified outlets with appropriate merchandize

  • Resolve or escalate all merchandize-related issues within the trade channel

• Manage brand visibility within trade channel as follows:

  • Increase brand awareness through proper signage, POS branding and merchandize distribution                                     

• Budget and supplier management:

  • Work with head of marketing and business units to create trade channel budget

  • Source for appropriate suppliers and negotiate production costs to achieve maximum value with minimal spend

  • Closely monitor the production process to help maintain highest standards

• Inventory management – create inventory request and delivery system and work closely with the business units to implement

• Provide trade marketing support to sales team when specific interventions are required

• Develop and execute end-to-end in store plans for new product launches into the region, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.

• Support corporate communications team to properly communicate all relevant agent/merchant information

• Support BTL team to ensure adequate involvement of the trade channel (make sure agents and merchants are aware and prepared for all BTL activities)

• Monitor industry and competitor activities in order to protect the brand’s market position

• Responsible for creating and sustaining new sales, contracting, establishing and keep a good working rapport with resellers, various departments and dealing with channel programs

• Drives adoption of company programs among assigned partners.

• Manages potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement.

KEY COMPETENCIES

• Initiative

• Self- driven and hardworking

• Organized

• Multitask and manage competing priorities

• Detail oriented

• Creativity

• Leadership skills

• Good team player

• Flexibility

KNOWLEDGE AND SKILL REQUIREMENTS

• Bachelor’s degree in Mass Communication/Journalism/English/Social sciences preferred.

• 4 – 5 years’ work experience in advertising, experiential marketing, direct marketing or any other related field

• Excellent presentation and communication skills – verbal and written

• Strong negotiation skills

• Excellent planning and organizing skills

• Ability to work calmly and maintain good judgment in a fast paced and constantly evolving environment

• Must have completed the mandatory NYSC

We are an equal opportunity employer and value diversity inclusion. We do not discriminate on grounds of colour, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.

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ABOUT THE ROLE

As Business Data Analyst you will be a vital member of Paga’s Growth unit, which has the aim of combining product and marketing data with business acumen to drive consumer adoption and retention, in partnership with business partners across the organisations. In this role you will be expected to possess and use a mix of strategic, analytical, and administrative skills, providing support and data driven direction to all within the Growth team.

The Business Data Analyst at Paga is a hybrid of traditional roles in strategy, product marketing, and business intelligence. In this dynamic role, you will be at our center of truth - consumer behaviour and transaction data. You will be charged with qualitative and quantitative consumer research, analysis with synthesization of trends, crafting actionable insights, project management, measurement and reporting; all in a bid to ensure the business goals of consumer acquisition and retention are achieved sustainably.

You’ll be expected to collaborate closely with stakeholders across the company, and deliverables will be in the form of driving execution on your strategic recommendations. The successful candidate will possess a passion for innovative analysis, strong communication skills, processes that scale, and the wherewithal to develop findings and recommendations that transcend the numbers.

PRIMARY RESPONSIBILITIES

• Develop, evaluate, and report targeted marketing strategies and initiatives
• Develop a wide variety of models to predict and better understand consumer behaviour
• Design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals
• Build dashboards, reports, and alerting systems for the ongoing analysis and monitoring of marketing campaigns, categories, and channels
• Identify process and system improvement opportunities by monitoring existing metrics, analysing data and partnering with internal teams as needed
• Support the ongoing analysis of business performance required to inform marketing and product development decisions on a day-to-day basis
• Enable effective decision making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format.
• Develop and maintain strong working relationships with internal business partners and external vendors, to improve strategies and make recommendations.
• Work collaboratively with consumer insights/data analysts/data scientists to translate data into insights and outcomes that the domain can leverage
• Managing ongoing delivery of data and insights from existing tracking and internal data
• Create reports and dashboards visualizing the output of analyses
• Communicate insights using data visualization and presentations to stakeholders
• Conduct user/transaction analysis
• Conduct market and consumer behaviour trend analysis 
• Keep abreast of industry and market trends 
• Other roles as assigned by the Growth leadership.

KEY COMPETENCIES

• Data Fluency: Expert quantitative analysis and logical reasoning; 3+ years experience using database languages (e.g. SQL or BigQuery) and visualization tools (PowerBI and Tableau) on large data sets to extract trends and insights.
• Excellent use of Microsoft excel and the rest of the Microsoft Office suite 
• Hands-on experience conducting customer segmentation, cohort performance, and product funnel analyses preferred.
• Strong focus on metrics to measure and demonstrate success
• Strong team player with excellent interpersonal skills along with the resilience and ability to collaborate with cross-functional teams.
• Excellent communication skills – verbal, non-verbal and written. 
• Bright, quick thinking and self-confident
• Demonstrated ability to multi-task and manage competing priorities.
• Intrapreneurial, self-driven, hardworking, takes initiatives and gets actively involved.
• Proven tremendous planning, organization presentation, project management, organizational, technical and analytical skills.
• Having a keen eye for details, market and consumer insights, how to utilize it to commercial advantage.
• Proven problem analysis and problem-solving skills, good judgement and decision-making ability.
• Project management certification would be a bonus

KNOWLEDGE AND SKILLS REQUIREMENTS

• Bachelor’s degree with a minimum of 2:1 is required.
• At least 3 years’ relevant experience in data analysis.
• Must be able to work in a high-velocity, high performance environment.
• An understanding of Financial services, particularly Money Transfer and Mobile commerce
• Creative thinking and innovative approach to solving challenges 
• Active listening skills
• Knowledgeable/Comfortable with technology

• Must have completed the mandatory NYSC

We are an equal opportunity employer and value diversity inclusion. We do not discriminate on grounds of colour, race, nationality, religion, age, ethnic origin, disability, gender, marital status, or sexual orientation in our employment practices.