ReelFruit’s had its humble beginnings in a small apartment in Surulere, Lagos. In 2012, our founder birthed the idea of a new snack company; A first-of-its-kind that would offer dried fruit snacks, made in Nigeria but sold to the world. With this dream in mind, we launched our first range of dried mango and pineapple in March 2013, our first lucky brea...
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The Sales Executive (Open Market – Lagos) is responsible for driving sales growth, expanding market coverage, and increasing product availability across assigned open market territories in Lagos. The role focuses on identifying new business opportunities, managing distributor and wholesaler relationships, ensuring excellent execution at the market level, and achieving revenue and distribution targets while strengthening ReelFruit\'s market presence.
DUTIES & RESPONSIBILITIES:
Business Development & Market Expansion
- Identify and onboard new wholesalers, distributors, sub-distributors, and retail customers within assigned territories.
- Develop and execute territory coverage plans to increase product penetration and market share.
- Prospect and convert new business opportunities to achieve sales growth.
- Customer Relationship Management
- Build and maintain strong relationships with distributors, wholesalers, retailers, and key market stakeholders.
- Understand customer needs and recommend appropriate product solutions.
- Resolve customer concerns promptly to maintain high levels of customer satisfaction.
- Identify opportunities for upselling and cross-selling across existing accounts.
Sales Execution
- Conduct regular market visits to drive product availability and visibility.
- Execute sales strategies and promotional activities in line with company objectives.
- Negotiate pricing, trade terms, and promotional opportunities within approved company guidelines.
- Ensure timely order generation and collection.
Product & Market Intelligence
- Maintain comprehensive knowledge of ReelFruit products and product benefits.
- Monitor competitor activities, pricing, promotions, and market trends.
- Gather customer and market feedback to support product and sales strategy improvements.
Performance Monitoring & Reporting
- Achieve assigned daily, weekly, monthly, and annual sales targets.
- Prepare and submit accurate sales reports, forecasts, and territory performance updates.
- Analyze sales performance data to identify growth opportunities and address performance gaps.
- Maintain accurate customer and sales records.
Operational Excellence
- Ensure compliance with company sales policies and operational procedures.
- Collaborate effectively with Supply Chain, Finance, and Customer Service teams to ensure timely product availability and excellent customer service.
- Support the execution of trade activations and marketing initiatives within assigned territories.
Educational Qualifications, Experience & Requirements
- HND/B.Sc. in Business Administration, Marketing, Sales, or any related discipline.
- Minimum of 3 years\' proven sales experience within the FMCG industry (food or snacks experience is an added advantage).
- Strong knowledge of Lagos open markets and traditional trade channels.
- Demonstrated ability to achieve sales targets and grow market share.
- Excellent communication, negotiation, and relationship management skills.
- Strong analytical and problem-solving abilities.
- Highly self-motivated, target-driven, and customer-focused.
- Proficiency in Microsoft Excel, Word, and sales reporting tools.
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The Production Supervisor will oversee the day-to-day running of production processes and ensure operational efficiency by managing resources, optimizing workflows, and maintaining high standards of hygiene and safety. The role involves resource planning, process management, effective communication, supervision of factory hands, and adherence to production targets and deadlines
Duties and Responsibilities
Resource Planning:
- Effectively manage resources required for production to meet targets and timelines.
- Ensure adequate numbers of factory hands are available and confirmed for production.
- Accurately prepare production schedules or plans reflecting resource availability and capacity.
- Coordinate maintenance activities for production equipment and machinery.
- Develop and manage production checklists to cover all key resources and SOPs.
Process Management:
- Ensure production starts on time unless unavoidable delays arise.
- Supervise production processes, allocating resources as needed to meet targets.
- Provide accurate production data to management to develop performance targets.
- Propose continuous improvement strategies for production processes.
Effective Communication:
- Report on work plans, resourcing, challenges, maintenance, and downtimes to the Production Manager.
- Ensure smooth handovers of assignments or supervisory duties when necessary.
Time Management and Attendance:
- Complete tasks within provided timelines and communicate delays at least 24 hours in advance.
- Ensure punctuality and commitment to scheduled production activities.
Housekeeping, Hygiene, and Safety Standards:
- Oversee effective cleaning and orderliness in all production areas, maintaining proper segregations.
- Adhere strictly to health and safety guidelines at workstations.
Records and Documentation:
- Ensure timely and accurate filing of records, maintaining organized and accessible documentation for analysis and reference.
Supervisory Duties:
- Appraise performance of team members, identify training needs, and organize or recommend suitable training.
- Administer disciplinary actions in line with company procedures.
- Interpret and enforce company policies and procedures, consulting superiors or relevant departments where necessary.
Educational Qualifications, Experience & Requirements
- Bachelor’s Degree/HND in Food Science, Agribusiness, or related fields.
- At least 2 years of professional or industry experience in production supervision.
- Knowledge of GMPs and HACCP systems.
- Experience with production equipment and capacity planning.
- Excellent planning, analytical, and organizational skills.
- Proficiency in Microsoft Office applications.
- Strong communication and leadership abilities.
- Integrity, accountability, and the ability to work under pressure.
- Flexibility to work based on the factory\'s production schedule.
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The Sales Executive is responsible for driving revenue growth and market penetration by generating leads, converting prospects, maintaining customer relationships, and executing regional sales strategies in assigned territories (Port Harcourt ). This role is crucial in supporting ReelFruit’s expansion objectives and ensuring visibility and product performance in the field.
DUTIES & RESPONSIBILITIES:
Prospecting & Lead Generation
- Identify and research potential clients within assigned territory.
- Qualify leads and determine conversion potential.
- Develop and execute a structured prospecting plan to attract new clients.
Relationship Building & Account Management
- Establish and maintain strong relationships with key decision-makers.
- Understand customer needs and propose solutions that align with their business goals.
- Manage accounts to drive upselling and cross-selling opportunities.
Industry Knowledge & Product Expertise
- Stay up to date with industry trends and market dynamics.
- Maintain a strong understanding of ReelFruit’s products and offerings.
Sales Calls & Presentations
- Conduct effective discovery calls and in-person presentations.
- Handle objections and negotiate contracts with a focus on closing deals.
Sales Strategy Implementation
- Execute strategic sales plans as defined by the Sales Manager.
- Gather feedback from clients and analyze competitor activity to refine sales tactics.
Performance & Reporting
- Meet or exceed monthly, quarterly, and annual sales targets.
- Analyze sales performance data to identify gaps and opportunities.
- Submit accurate weekly and monthly sales forecasts and reports.
Educational Qualifications, Experience & Requirements
- HND/B.Sc./B.A in Business Administration, Marketing, or related field
- Minimum of 3 years proven experience in FMCG sales (dried fruits or food industry preferred)
- Strong communication, negotiation, and relationship-building skills
- Ability to analyze and solve problems using data
- Target-driven, self-motivated, and results-focused
- Collaborative mindset and strong work ethic
- Proficient in reporting and performance tracking
go to method of application »
The Sales Executive is responsible for driving revenue growth and market penetration by generating leads, converting prospects, maintaining customer relationships, and executing regional sales strategies in assigned territories (Ibadan ). This role is crucial in supporting ReelFruit’s expansion objectives and ensuring visibility and product performance in the field.
DUTIES & RESPONSIBILITIES:
Prospecting & Lead Generation
- Identify and research potential clients within assigned territory.
- Qualify leads and determine conversion potential.
- Develop and execute a structured prospecting plan to attract new clients.
Relationship Building & Account Management
- Establish and maintain strong relationships with key decision-makers.
- Understand customer needs and propose solutions that align with their business goals.
- Manage accounts to drive upselling and cross-selling opportunities.
Industry Knowledge & Product Expertise
- Stay up to date with industry trends and market dynamics.
- Maintain a strong understanding of ReelFruit’s products and offerings.
Sales Calls & Presentations
- Conduct effective discovery calls and in-person presentations.
- Handle objections and negotiate contracts with a focus on closing deals.
Sales Strategy Implementation
- Execute strategic sales plans as defined by the Sales Manager.
- Gather feedback from clients and analyze competitor activity to refine sales tactics.
Performance & Reporting
- Meet or exceed monthly, quarterly, and annual sales targets.
- Analyze sales performance data to identify gaps and opportunities.
- Submit accurate weekly and monthly sales forecasts and reports.
Educational Qualifications, Experience & Requirements
- HND/B.Sc./B.A in Business Administration, Marketing, or related field
- Minimum of 3 years proven experience in FMCG sales (dried fruits or food industry preferred)
- Strong communication, negotiation, and relationship-building skills
- Ability to analyze and solve problems using data
- Target-driven, self-motivated, and results-focused
- Collaborative mindset and strong work ethic
- Proficient in reporting and performance tracking
Method of Application
Use the link(s) below to apply on company website.
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