Digital Marketer & Website Manager at Wangarau Global Services Limited

About the role

Wangaraufoods seeks a digitally skilled professional who can manage online marketing campaigns and keep the company website updated, functional and effective at generating orders.

Key responsibilities

• Plan and execute digital marketing campaigns across relevant platforms.
• Set up and manage paid advertisements on Meta and other suitable channels.
• Monitor campaign budgets, audience targeting, leads, sales and return on ad spend.
• Update website pages, product listings, prices, images and promotional offers.
• Check website links, forms, checkout and ordering journeys.
• Improve search visibility through SEO, keyword research and website optimisation.
• Monitor website traffic, enquiries and conversions using analytics tools.
• Coordinate with the content creator to produce campaign materials.
• Support email, WhatsApp and retargeting campaigns where appropriate.
• Report on campaign results and recommend improvements.
• Coordinate website technical fixes with developers or service providers when necessary.

Requirements

• Relevant qualification or equivalent practical experience in Digital Marketing, Web Management or a related field.
• At least 2 years of relevant experience.
• Practical experience running paid digital campaigns.
• Experience managing a website or content management system.
• Understanding of SEO, analytics, conversion tracking and online customer journeys.
• Evidence of past campaigns, websites or measurable results.
• Strong analytical skills and ability to manage multiple deadlines.

Performance measures: Website accuracy, qualified enquiries, online sales, campaign efficiency, conversion rates and timely reporting.