Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.
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Binance Angels program - Recruit, train, and manage Binance Angels (volunteer community program).
Events & meetups - Organise and host online and offline community events, meetups, webinars, workshops, and educational sessions to drive engagement and brand awareness.
Telegram/Discord moderation - Lead moderation of regional Telegram and Discord groups, including implementing bots, mini-games, and community campaigns.
Partnerships & university outreach - Build partnerships with local crypto communities, student groups, and universities to expand Binance Academy reach.
Content creation & localisation — Create, translate, and proofread community content in English and local languages for regional relevance.
Platform expansion - Explore and introduce new community-friendly platforms to extend the local user base and brand awareness.
Brand promotion & community support - Promote Binance's brand, products, and campaigns while providing high-quality community support.
User acquisition through community - Turn community awareness into traders and traders into advocates via owned community channels.
Feedback loop - Collect user insights, market trends, and community feedback and relay to internal Product, Growth, and Marketing teams.
Requirements
Minimum 2–4 years in community management, event organisation, or related fields.
Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Requirements
A minimum of 5 years of experience in lifecycle management.
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
Experience in user segmentation, customer lifecycle management, and A/B testing.
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
Creative thinking for developing innovative marketing strategies and engaging campaigns.
Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
Method of Application
Use the link(s) below to apply on company website.
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