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PZ Cussons Nigeria Plc is part of a multinational consumer goods business, PZ Cussons Plc. We manufacture and distribute some of the best loved brands in Nigeria, from Imperial Leather to Cussons Baby, Morning Fresh to Thermocool and Robb. We operate in five core categories - personal care, beauty, home care, food and nutrition and electricals. Worldwide PZ ...
Job Requisition ID: JR000536
Job type: Full time
Job Responsibilities
- Assist the marketing team in data gathering
- Assist in executing brand plans and monitoring of projects with third parties. Market visit and situation report on a weekly/bi-weekly basis for the team appreciation of competition activities
- Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
- Support the management of the NPD process for the brand.
Qualifications and Experience
- A Degree in Social Sciences or related courses from a reputable university.
- A Post Graduate degree in related field/s as well a Digital marketing skill would be a plus
- 0-2 years of relevant experience in a reputable institution or experience within the FMCG industry.
The Person Must Possess:
- Strong analytical and critical thinking.
- Time management skills.
- Have excellent communication, interpersonal, reporting & presentation skills.
- Be a good team player.
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Department Strategic Objectives
- Lead in the delivery of customer and field sales business objectives towards the achievement of the overall organisation business and growth objectives
Job Purpose
- Work with the Distributor/Distributor sales team to deliver agreed business objectives within assigned territory.
Responsible for:
- Van Sales Representative/Open Market Sales Representative
- Must be able to influence, inspire and drive performance without having direct management responsibility for distributor staff
Context / Scope
- A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.
Key Accountabilities
- Achieve agreed business objectives/KPIs for the territory( Sell-out, Focus Brands, NPD listing, POP deployment, promotions etc.)
- Implement outlet coverage strategy in assigned territory, enlist and keep updated database of relevant outlets.
- Achieve sales drivers (Quality, Distribution, Visibility, Price/promotion) objectives for the territory.
- Manage and review the activities of the Secondary Sales Force in assigned territory
- Work with Area Sales Manager to develop Joint Business Plan of customers in assigned territory.
- Monitor and manage execution of all Promotional /launch/ agencies activities in assigned territory.
- Lead Market intelligence gathering and competitor activity monitoring and report timely.
Measurement/Performance Indicators
- Target vs. Actual monthly/yearly performance (sell-out, KPIs)
- Timely and quality of execution of trade and marketing activities in assigned territory)
- Implementation of Territory Coverage Strategy
- Achievement of Quality, Distribution, Visibility, Price/promotion targets.
Internal & External Relationships
- Area Sales Manager
- Marketing/Sales/Channel/Supply Chain/Finance/HR team
- Customers
- Agencies
- PZ Marketing & Sales network
Qualifications
- First Degree in any discipline
- Computer Literacy
Experiences - (What experience brings success to this role):
- Minimum of 1 year experience in marketing or sales, and over this period has successfully delivered on KPIs.
- Direct experience of PZ Cussons Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
Knowledge - (What does the person need to know):
- Good knowledge of business objectives and priorities.
- Experienced driver with valid license
- Knowledge of Field Sales Management and Market Intelligence.
- PZ Cussons Leadership competencies
Functional or Technical / Business Skills - (What can the holder do):
- Commercial Acumen - Emerging
- Customer Management - Emerging
- Negotiation Skills - Emerging
- In Market Execution - Emerging
- Selling Skills - Emerging
- Sales Drivers - Emerging
- Channel Strategy - Emerging
- Communication/Interpersonal skills - Developed
- IT Skills - Developed
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Job Purpose
Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies
Reports to
Head of Marketing, Family Care
Significant Relationships
(Internal & external)
- Regional Marketing team
- Brand Activation team
- Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
- Advertising agencies & Service providers
Key Accountabilities
Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.) Explore & exploit new growth opportunities for the category. Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 Collate regional consumer insights and output from research plans to feed into the development of the brand strategy Define pricing policy for products within the category/brand portfolio in the Region Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement Proactively identify sources and resource needs to support brand growth
Job Context & Special Features:
May require
- Significant in-country and regional travel
- International travel
- Flexibility to work on weekends
Qualification , Experience & Competencies
Qualifications Experience
- Bachelor Degree
- Over 7 years demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- Post graduate degree is desirable
- IT savvy including the use of MS Office Suite of Applications
Capabilities/Technical skills
Consumer Champion
- Insight generation (Proven strength)
- Communication (Mastery)
- Digital (Proven strength)
Brand Champion
- Brand propositions (Proven strength)
- Strategy (Proven strength)
Profit and Growth Champion
- Commercial delivery (Mastery)
- RTM (Mastery)
Innovation Champion
- Innovation (Proven strength)
- NPD and PLM (Mastery)
Business Leader
- Personal leadership (Proven strength)
- Personal drive (Proven strength)
- Talent development (Proven strength)
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