Jobs at Mara Cruiz Organics

Responsibilities
Paid Ads Strategy & Execution:

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Google, and YouTube.
• Structure campaigns, audiences, ad sets, and budgets for optimal performance and spend efficiency.
• Ensure all campaigns are aligned with business goals, revenue targets, and brand guidelines.
• Take full ownership of campaign setup, execution, and performance from launch through to optimisation.

Campaign Optimisation & Scaling:

• Monitor campaign performance daily and optimise based on key metrics including CPL, CAC, and ROAS.
• Identify winning campaigns and scale them efficiently to maximise revenue impact.
• Identify underperforming campaigns and take swift, data-driven corrective action.
• Continuously test creatives, messaging, targeting strategies, and offers to improve campaign results over time.

Website & Funnel Optimisation:

• Build and optimise landing pages and product pages to improve visitor-to-customer conversion rates.
• Identify and resolve drop-off points across the customer journey to reduce friction and increase completions.
• Ensure full alignment between ad messaging, landing pages, and product offers for a seamless user experience.
• Collaborate with relevant teams to improve overall funnel performance and conversion efficiency.

SEO & Organic Growth:

• Improve website visibility and organic reach through structured search engine optimisation (SEO) activities.
• Optimise product pages and content for relevant, high-intent keywords that drive qualified traffic.
• Identify and act on opportunities to grow organic traffic consistently alongside paid acquisition efforts.

Data, Analytics & Tracking:

• Track and analyse campaign performance using data analytics tools and platform dashboards.
• Ensure proper implementation and functioning of tracking systems including Meta Pixel, Conversion API, and Google Tag Manager.
• Maintain data accuracy across all platforms to support reliable performance evaluation and decision-making.
• Translate data into clear, actionable insights that drive strategy adjustments and campaign improvements.

Creative Collaboration:

• Work closely with the content and design teams to develop high-performing ad creatives and copy.
• Provide data-driven feedback on visuals, messaging, and copy to improve creative performance.
• Ensure consistency of brand messaging and tone across all paid campaigns at all times.

Budget & Spend Management:

• Manage and allocate advertising budgets efficiently across platforms and campaigns.
• Distribute spend based on live performance data, prioritising channels and campaigns delivering the strongest results.
• Monitor cost efficiency continuously and adjust budgets in real time to protect ROAS and CAC targets.
• Support scaling efforts while maintaining profitability and spend discipline at all times.

Market Research & Growth Opportunities:

• Monitor industry trends and competitor advertising activity to inform strategy and identify gaps.
• Stay updated on platform algorithm changes, policy updates, and advertising best practices.
• Identify new channels, audience segments, and acquisition opportunities to support business growth.

Requirements

• Candidates should possess an OND / HND / B.Sc Degree with 2 - 8 years work experience.

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Key Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
• Manage daily social media activities, including posting, monitoring, and community engagement.
• Respond to comments, messages, and customer inquiries in a timely and professional manner.
• Monitor social media trends, competitor activities, and emerging platforms.
• Plan and execute paid social media campaigns to increase reach and conversions.
• Collaborate with marketing, design, and content teams to ensure brand consistency.
• Track, analyze, and report on social media performance using analytics tools.
• Manage influencer partnerships and brand collaborations.
• Conduct social listening to identify opportunities and customer feedback.
• Stay updated on platform algorithm changes and industry best practices.