Leadership was born on 1st October, 2004. On this particular day, the newspaper entered the Nigerian market as a weekly. The acceptance of LEADERSHIP by readers was almost instantaneous because of some factors: The Publisher, Mr. Sam Nda-Isaiah, was already a best-selling author, having published and launched a compilation of his articles in LAST WORD, a column he wrote for the Daily Trust newspaper. The column, which sold Daily Trust newspaper, was reintroduced in LEADERSHIP. Naturally, curious readers, who wanted to follow the columnist and assess his newspaper, became buyers of LEADERSHIP. By the end of 2006, the newspaper had already become popular as a barometer for gauging public policy issues. The newspaper, which was initially stitched like a book, became a must-read for the intelligentsia in Nigeria’s Federal Capital Territory, and indeed the entire nation.