Web Optimization Manager at TransitEdge Solutions Limited

Description

• Our company is seeking a Web Optimization Manager to spearhead our web analytics and conversion rate optimization efforts across our website and other digital properties.
• In this dynamic role, you’ll collaborate with product, design, and marketing teams to drive efficient user conversions.
• Utilizing a metrics-based approach, you’ll analyze visitor segments, optimize checkout processes, and enhance marketing funnels.
• If you have a track record of implementing successful web optimization strategies and are passionate about driving growth through data-driven insights, we invite you to apply for this exciting opportunity to make a significant impact at our company.

Responsibilities

• Analyze visitor segments for optimization opportunities
• Discover traffic trends, content planning, and optimization strategies
• Measure and specify changes for checkout/shopping cart improvements
• Measure and optimize all on-site marketing funnels
• Work with Design and Product teams to refine and enhance funnels
• Implement analytics for detailed tracking of user behavior in funnels.

Requirements and skills

• Has knowledge in media/digital or marketing/adtech
• Proficiency with Google Analytics, Kissmetrics, Heap, Mixpanel, or similar tools
• Experience with Optimizely, Google Experiments, or similar testing platforms
• Expertise in setting up A/B tests, particularly in customer checkout and sign-up flows
• Ability to create conversion-focused copy
• Self-motivated, resourceful, and capable of prioritizing multiple projects