Web Content Writer and Social Media Manager at HelloMe Limited

ABOUT THE ROLE:

• We are looking for a creative and detail-oriented Web Content Creator and Social Media Manager who will be responsible for producing engaging and informative content, for our Company.
• In this position, you will be expected to research, write, and edit various types of content, such as articles, blog posts, social media posts, reels, promotion and marketing materials, monitor online marketing trends, analyze statistics, develop strategies for digital marketing campaigns, track campaign performance and lead the company through a journey of digital transformation.
• You should have a deep understanding of our target audience and be able to deliver content that resonates with them.
• If you have a passion for storytelling and a talent for writing, we encourage you to apply for this exciting opportunity.

Responsibilities:

• Develop and execute multiple paid and organic channels marketing strategies to drive traffic, brand awareness, inbound enquiries and grow our customer base.
• Create and publish engaging content for various platforms such as website, social media, blogs.
• Edit and proofread content for accuracy, grammar, and style.
• Design and implement social media strategy to align with business goals. 
• Design and deliver creative and engaging social media strategies.
• Provide weekly/monthly/quarterly performance reports.
• Create weekly/monthly/quarterly marketing newsletters updating company employees on our marketing and sales enablement initiatives.
• Develop digital campaign and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports
• Monitor and analyze campaign performance, marketing trends, and provide growth insights. 
• Collaborate with other teams such as marketing and design to create engaging website content and graphics that aligns with the company's goals and brand identity.
• Research and understand a company’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings.
• Optimize content for search engines and social media platforms to increase visibility and reach.
• Develop and maintain an editorial calendar to ensure consistent content production and timely delivery. 
• Design and implement website features and functionalities, ensuring high-performance and responsiveness.
• Ensure the website is cross-browser and cross-device compatible.
• Analyze content performance metrics such as views, engagement, and conversion rates to inform future content strategies.
• Work closely with other teams to ensure our internal site developers implement SEO optimizations.
• Stay up-to-date with industry trends and best practices, innovations and technologies to continuously improve content creation skills.

Requirements and Skills:

• Bachelor’s/ Master’s degree in English, Journalism, Media and Communications, Marketing (particularly digital and social media marketing) Advertising Business Management, Media and communications, Public relations.
• 3-5 demonstrable years of proven experience as a content creator, social media manager, copywriting, or similar role. Previous experience working in a fintech company is a plus.
• A portfolio showcasing successful published articles, previous web development projects or examples of responsive, user-friendly interfaces.
• Excellent web content writing, research and text editing skills.
• Ability to create engaging and compelling content.
• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers, copywriting and content management.
• Knowledge and understanding of algorithms and search engine optimization.
• Experience with analytical and reporting tools, including, Google Analytics/or Adobe Analytics, Facebook/Instagram, YouTube Ads, Email marketing, and paid social advertising.
• Experience in website, business analytics, SEO tools such as Google Search Console, Google Optimize, Salesforce or HubSpot.
• Good knowledge of digital marketing across social, display, and programmatic platforms.
• Knowledge of Search Engine Optimization (SEO), social media platforms, blogging and content promotions and marketing strategies.
• Passion for content writing and a good understanding of industry trends and best practices.
• Project management skills and the ability to prioritize and manage multiple tasks simultaneously.
• Creative skill with a result-driven mindset for contributing new and innovative ideas.
• Ability to work independently, self-motivated and manage time effectively.
• Excellent interpersonal and collaboration skills. 
• Excellent communication and presentation skills.