Visual Merchandising & Styling Personnel at Gatimo Apparel

Main Objective of the Job

• The major focus of the VM unit is to plan and execute store sales product looks, store display looks, and merchandise looks in stores that promote impulse buying and upselling and cross-selling of merchandise.

Responsibilities

• Implement In-store visual merchandising strategy per store
• Changing displays to promote new allocations and to reflect festive/seasonal themes
• Sourcing the props, creative materials, and accessories for displays
• Ensuring uniformity of displays across multiple store locations.
• Prepare line sheets for all products and ensure they are used for upselling and cross-selling in stores
• Use color as a guide to merchandise arrangement in the stores.
• Ensure product visual merchandising and planning in-store layouts are attractive enough to promote cross and up-selling
• Conduct research on lifestyle and design trends that will inform the visual merchandising strategy.
• Ensure there are complete looks in stores across all age ranges
• Work remotely with stores to ensure their windows are done properly
• Responsible for changing window display once in 2 weeks or following a scheduled time-table
• Work with the team to ensure the uniformity of store window displays across all stores.
• Ensure the acrylic displays at the till areproperly arranged and havethe current promotion
• Work with stores to ensure hangers are arranged correctly facing the right away from the customers.
• Ensure every top must have bottoms to go with it. No merchandise must be found without a bottom
• Ensure piles must be arranged according to age ranges and extras are taken to the back room or kept in the drawer.
• Ensure tags are neatly tucked in on merchandise folded on the shelves.
• Ensure for double rails, make sure sizes are arranged in descending order-bigger sizes on top, smaller sizes at the base
• Ensure shoes are properly arranged with a color guide.
• Ensure accessories are neatly in the glass by the till
• Ensure window mannequins are dressed completely with accessories and shoes.
• Ensure mannequins are properly cleaned, before dressing them up.
• Responsible for ensuring mannequins must be symmetrical or asymmetrically arranged (uneven) at the stores.

Key Performance Indicators

• Traffic as result of online research
• Conversion rate from Call to Actions
• Average time on page
• Visits per channel
• Website traffic
• Cost per lead and conversion

Skills & Experience

• First Degree in relevant discipline from a reputable higher institution
• Minimum of 6 years experience in a similar role
• Must have a strong business acumen
• Experience working with campaign managers and marketing stakeholders to provide ideas & strategies
• Strong experience in Google Analytics and digital marketing analytics/reporting
• Planning & Organizational Skills
• Good problem solving and decision-making skills
• Excellent verbal and written communication skills
• Strong Micro soft suite skill
• Strong ability to pay attention to detail.