User Insight at Transsion Holdings

Duties and responsibilities

• Lead the construction of local user scenario library, identify localized applications, core functions and usage scenarios according to crowd classification, and build a localized user experience map
• Responsible for insight into local user needs, identifying key pain points and product opportunities for local users, forming a demand analysis report for product experience improvement, improving user satisfaction, and ensuring a stable market for basic experience
• Responsible for insights into product competitiveness in the local market for new products, output product competitiveness analysis reports, and lead product design to form industry competitiveness
• Ability to read, write and communicate in Chinese, and English
• Possess product planning and design capabilities, and those with rich product planning/design/development experience are preferred
• Possess the ability to absorb user insights, be able to summarize user behavior through observation, identification, and user psychological and emotional changes, and combine communication to dig out user behavior motivations and real needs
• Possess keen market insights and mobile phone experience comparative analysis capabilities, and be able to form product comparison planning and design reports based on market research, actual analysis of users, and interviews