User Growth Manager at OPay

Job Summary:

The User Growth Manager will be responsible for developing and executing strategies to significantly expand OPay\'s user base in Nigeria. This is an onsite role based in Lagos, requiring a hands-on approach to drive user acquisition, activation, and retention. The ideal candidate will be data-driven, creative, and possess a strong understanding of the Nigerian market and user behavior.

Responsibilities:

• Develop and Execute Growth Strategies: Design and implement comprehensive user growth strategies to achieve ambitious user acquisition targets across various OPay product lines.
• Optimize User Acquisition Channels: Identify, evaluate, and optimize user acquisition channels, including but not limited to:
  • Offline marketing and community engagement initiatives.
  • Partnerships and collaborations.
  • Referral programs.
  • Digital marketing campaigns (social media, search, etc.).
• Drive User Activation and Onboarding: Develop and implement effective user onboarding flows and in-app experiences to maximize user activation and engagement.
• Enhance User Retention: Create and execute strategies to improve user retention rates, reduce churn, and increase user lifetime value.
• Data Analysis and Reporting: Analyze user data to identify trends, opportunities, and areas for improvement. Generate regular reports on user growth metrics and present findings to management.
• A/B Testing and Experimentation: Design and conduct A/B tests and experiments to optimize growth strategies and improve key metrics.
• Market Research: Stay up-to-date with market trends, competitor activities, and user behavior in the Nigerian fintech landscape.
• Collaboration: Work closely with marketing, product, operations, and other teams to align growth efforts and achieve company objectives.
• Budget Management: Manage and optimize the user growth budget to ensure efficient and effective spending.

Qualifications:

• Bachelor\'s degree in Marketing, Business Administration, Economics, or a related field.
• Minimum of 3-5 years of experience in a user growth, growth marketing, or related role, preferably within the fintech, e-commerce, or mobile app industry in Nigeria.
• Proven track record of successfully driving user growth and achieving targets.
• Strong understanding of the Nigerian market, user behavior, and cultural nuances.
• Excellent analytical and data-driven decision-making skills.
• Proficiency in data analysis tools (e.g., Excel, SQL) and marketing analytics platforms.
• Creative thinking and problem-solving abilities.
• Strong communication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.  
• Experience with offline marketing and community engagement strategies in Nigeria is a strong advantage.