Trade Support Specialist at New Age Mobile Concepts Limited

Job Objective:

The Trade Support Specialist, with experience in sales, marketing, or trade support, manages activities that strengthen market presence and drive product sell-through. The role works with sales, marketing, supply chain, and finance teams to coordinate orders, promotions, and market activations while ensuring accurate inventory, timely deliveries, and strong distributor relationships. It also provides insights to boost visibility, accelerate sell-out, and support revenue growth.

Core Functions: 

• Develop and execute trade support and marketing strategies that improve product visibility, drive sell-out, and support sales targets across retail and distribution channels.
• Coordinate trade activations, in-store promotions, and product launches in collaboration with the sales and marketing teams.
• Manage distributor and key account orders, ensuring accurate pricing, documentation, and timely fulfillment.
• Monitor stock levels, product movement, and sell-through performance, recommending replenishment or redistribution to avoid stockouts.
• Build strong relationships with distributors, vendors, and retail partners to resolve issues quickly and maximize revenue opportunities.
• Prepare and analyze sales and activation performance reports, providing insights to guide pricing and promotional decisions.
• Track trade marketing budgets and assess ROI to ensure efficient spend and compliance with company standards.
• Gather market intelligence on competitors, pricing trends, and consumer behavior to support strategic planning.
• Work with finance, supply chain, and logistics teams to streamline delivery schedules, credit processes, and operational efficiency.
• Support and train field merchandisers or promoters to ensure effective brand execution in stores.
• Use CRM or trade management tools to track activities, performance, and communication with stakeholders.
• Provide actionable feedback from the market to support product development and marketing initiatives

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Supply Chain Management, or a related field.
• Master’s degree or professional certification in Trade Marketing, Sales, or Logistics is an added advantage.
• 3–5 years of experience in sales, marketing, or trade support, preferably within FMCG, retail, or consumer electronics.
• Strong understanding of trade marketing strategies, order management, and inventory control processes.
• Proficiency in CRM, ERP, or trade management systems, and advanced Excel or data analysis tools.
• Proven ability to interpret sales data, market trends, and ROI metrics to drive business decisions and sell-through performance.
• Excellent interpersonal, negotiation, and presentation skills for engaging distributors, vendors, and internal teams.
• Demonstrated experience in planning and executing trade activations, promotions, and in-store campaigns.
• Strong analytical and problem-solving skills to address operational and trade-related challenges.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and meet deadlines.
• Collaborative mindset with the ability to work closely with sales, marketing, finance, and supply chain teams to achieve revenue and market-share objectives.

Skills: 

• Strong understanding of sales, marketing, and trade support principles, including order management and inventory control.
• Proficient in CRM, ERP, and trade-management systems, with advanced Excel and data analysis capabilities.
• Excellent communication, negotiation, and relationship-building skills with distributors, vendors, and internal teams.
• Proven ability to analyze sales data, market trends, and ROI metrics to guide pricing, promotions, and sell-through strategies.
• Skilled in planning and executing trade activations, in-store promotions, and product launches within approved budgets.
• Strong problem-solving and decision-making abilities to resolve trade or logistics challenges efficiently.
• Effective cross-functional collaboration with sales, marketing, finance, and supply-chain teams in dynamic environments.
• High attention to detail and organizational skills for managing multiple priorities and meeting tight deadlines.

Key Performance Indicators: 

• Order Accuracy: Percentage of trade orders processed correctly without errors.
• On-Time Delivery Rate: Percentage of distributor or retailer orders delivered within agreed timelines.
• Stock Availability: Consistency in maintaining optimal inventory levels across markets.
• Trade Promotion Effectiveness: Sales uplift and ROI generated from trade activations and promotions.
• Distributor Satisfaction: Feedback scores and average complaint-resolution turnaround time.
• Budget Adherence: Variance between planned and actual trade support or activation expenses.
• Issue Resolution Time: Average time taken to resolve trade or logistics-related issues.
• Sales Data Reporting Timeliness: Accuracy and speed of daily or weekly trade performance reports.
• Market Coverage Growth: Increase in the number of active distributors or retail outlets supported.
• Collaboration Efficiency: Quality and responsiveness of coordination with sales, marketing, and logistics teams.
• Debt-to-Equity Ratio: Maintaining an optimal financial balance to support trade operations sustainably.