Trade Marketing Manager at RedCloud Technology

• We are seeking a dynamic and experienced Trade Marketing Manager to lead and execute our regional trade marketing strategies.
• The ideal candidate will be responsible for developing and implementing marketing plans that drive market share growth across our product offerings and key markets.
• This role requires a blend of strategic thinking, creativity, and strong analytical skills to optimize trade marketing initiatives.

Main Responsibilities

Strategy Development and Implementation

• Develop and execute comprehensive trade marketing strategies to drive the visibility of Red101 App, Digital Services, demand on the marketplace, distributor and merchant acquisition.
• Collaborate with the Sales, Growth and Product teams to align trade marketing activities with business goals and product launches.
• Work closely with Retail Growth team to optimize picture of success through trade visibility deployment in retail, wholesale and key distributor outlets in open markets
• Execution of trade activations and reporting the impact of trade activations in terms of returns on marketing investments.
• Plan and manage monthly activations, including regional trade shows, events, and exhibitions.

Market Analysis and Insights

• Conduct market analysis to identify trends, opportunities, and competitive landscape.
• Provide actionable insights to guide marketing and sales strategies.

Performance Tracking and Reporting

• Monitor and analyze the effectiveness of trade marketing activities.
• Prepare monthly plans and reports on campaign performance, market trends, and competitive analysis.

Channel Management

• Build relationships with leadership of market associations across multiple open markets in region
• Conduct market square training sessions for market associations on new product launches, brand profit stories for Bill Payments, Digital Services and lending products.
• Develop and maintain strong relationships with key distributors, wholesalers and retailers to improve Net Promoters Score
• Work closely with Retail Growth team to optimize brand visibility placement, pricing, and promotional activities.

Budget Management

• Manage vendors, trade marketing budget, ensuring cost-effective allocation of resources.
• Track and report on the ROMI of trade marketing initiatives.

Qualifications and Experience:

• Bachelor’s degree, in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing, preferably in a notable FMCG company.
• Strong analytical skills with the ability to interpret data and provide actionable insights using Microsoft Excel, PowerBI, Tablu, etc.
• Excellent communication and interpersonal skills.
• Excellent presentation skills with evidence using PowerPoint, Google Slides, etc.
• Understanding of customer data platforms and data management platforms.
• Proven ability to manage multiple projects and meet deadlines.
• Proficiency in marketing software and tools (CRM tools such as HubSpot, Salesforce, Zoho, etc, Magento.
• Ability to travel as across the region on a need basis.