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Cellulant is a mobile commerce and content company that manages delivers and bills for digital content and commerce service actualized over telecom network. The industry defines this segment as mobile Value Added Service (VAS) or Wireless Premium Rate Service Provider (PRSP) We are a member company of the Cellulant group which has commercial services running in Kenya, Ghana, Malawi, Nigeria, Zambia, South Africa , Uganda , Botswana and the EU. Cellulant Nigeria have rolled an innovative and top-class business and technolgy solutions to banks, multinational companies like Guinness Nigeria Plc being her technology partner in the 'Guinness Greatest Eleven Nigerian football legend’o, Pepsi Sponsored FIFA U-17 football tournament hosted by South Korea, Procter and Gamble(P&G), Nigerian Breweries, automobile giants like Toyota Nigeria Limited, Fast moving and consumer goods (FMCGs) companies like Unilever, Mr. Biggs and a host of other companies like Promasidor, Smithline and Beechams SKG etc.
Passionate, performance-driven marketing professional:
Responsible for the growth of Proximity Pay (Instore) in the allocated territory, growing our brand equity & establishing Tingg as the most preferable payment solution for the Retail Sector.
Performance Marketing- growing Cellulant’s Share of Payment across all Proximity Pay Merchants to 30% by running impactful marketing campaigns that result in >80% activity rate on Cellulant products.
Brand Visibility- Ensuring the brand visibility on all Merchants/Outlets
SMB Sales:- Ability to acquire/sign up Medium Sized Retail businesses into our ecosystem and drive product adoption
Your core responsibilities in this role will include the following:
Retail Marketing Operations
Develop marketing campaigns to drive usage and adoption of our payment solutions
Analyze data to track effectiveness and identify new opportunities or strategies
Hire, manage and drive a team of motivated and high-performing activation brand ambassadors, associates & team leads.
Determine track and manage data points for product growth
Brand
Develop marketing campaigns to increase the brand visibility of Tingg Instore across all Merchants
Develop Partner Marketing campaigns with Merchants & MoMo Providers to push usage & Adoption of Services
Must have experience:
3+ years of trade marketing experience & distribution
Previous experience as a consumer marketing executive would be a strong advantage
Have to experience with digital products
Data-driven marketing executive with up to date knowledge of cutting edge marketing techniques
Experience that will count in your favor:
Large company consumer marketing experience but with a strong commercial and entrepreneurial outlook.
Digital & mobile marketing experience
Proven experience in driving brand visibility
Nice to have experience:
Digital Product Sales Experience
Interested and qualified candidates should forward their CV to: shadrac.oloche@cellulant.io using the position as subject of email.
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