Strategy and Insight Analyst at Danone

The S & I Analyst:

• Will support the Senior S&I Manager to ensure brand strategy execution, support, and drive world class marketing strategy
• Be the custodian of consumer insights, deliver measurement and evaluation for key advertising.
• Ensure that brand strategy & communication is founded upon a deep understanding of the consumer.
• Support & drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our categories.
• Deliver Measurement and Evaluation for key advertising and promotional projects

The ideal candidate should have:

• A bachelor’s degree in Marketing / Business/ Statistics/ Economics/ Market Research or other related discipline preferred. Postgraduate Qualifications an advantage
• At least 5 years’ experience either within a market research agency and/an FMCG organization.
• Mixed Methods research capabilities: methodological experience in both quantitative and qualitative research techniques.
• Can demonstrate excellent commercial judgement & acumen.
• Experience at managing key stakeholders nationally & internationally would be an advantage.
• Ability to speak French would be an added advantage