Strategic Insights Manager at Japan Tobacco International (JTI)

Our market is seeking a highly motivated and results-driven individual to join our team as Strategic Insights Manager. You will be accountable and responsible for generating actionable business insight, utilizing & integrating various data sources,to enable informed portfolio, pricing, and marketing strategic decisions for the Nigerian market. Combining data analytical skills and business acumen, this position will give you the opportunity to play a central role in identifying and advising the Leadership and Marketing and Sales teams on commercial opportunities & marketing strategies that will give JTI a competitive edge in the marketplace.  

FUNCTIONAL SKILLS            

• Knowledgeable in Market research (Qualitative and Quantitative, Retail audit)
• Advanced Analytics & Synthesis skills, good Communication & Collaboration skills
• Commercial knowledge (previous experience with Sales and other Commercial functions is a great plus).
• Advanced in Excel, PowerPoint, PowerBI

MAIN AREAS OF RESPONSIBILITY

• Monitor & analyze data relating to market & industry dynamics, consumer needs, JTI and competitor performance, trade, portfolio, and pricing strategies, to identify business, portfolio & brands’ challenges & opportunities.
• Translate captured insights into actionable recommendations to support decision-making (pricing, portfolio strategy, brand prioritization needs, Marketing & Sales programs)
• Build the optimal Market & Consumer insight framework for the Leadership and Marketing & Sales teams – provide recommendations and analysis through regular reporting and ensure that insights are broadly received and understood.
• Guide the Marketing & Sales team with the set up and monitoring of the objectives & KPIs to aid the assessment of the M&S programs’ effectiveness.     
• Manage relationship with key S.I. partners (global & local Research Institutes) to ensure a long-term supply of reliable high-quality insights.

MINIMUM REQUIREMENTS                          

• University Degree in Economics, Business Management or similar, MBA considered a plus   
• Minimum 5 years experience with data analysis focused on supporting a commercial operation within the FMCG environment (Strategic Insights function and/o Market Research industry)
• Advanced in marketing research methodologies and high-level report building.
• Fluency in English (written & spoken)