Specialist, Marketing and Strategy at IHS Towers

The Opportunity

• The individual will be responsible for driving strategic initiatives, conducting market analysis, and providing recommendations to optimize business performance and achieve long-term growth.

Key Roles & Responsibilities:

• Develop and implement strategic initiatives to drive growth, increase operational efficiency and enhance the competitive position of the business
• Conduct market research and analysis to identify industry trends, emerging opportunities, and potential risks that could impact the business
• Analyze the competitive landscape and providing insights and recommendations to refine the business positioning and capitalize on market gaps
• Collaborate with cross functional teams to develop business plans, including market entry strategies, pricing models and investment decisions
• Monitor and assess regulatory changes and industry developments that could impact GICLs operations and developing strategies to navigate potential challenges
• Develop and implement key performance indicators (KPIs) and performance tracking mechanisms to measure the effectiveness of strategic initiatives
• Present marketing opportunities to the business and help to develop marketing strategies.
• Stay current on technological advancements and industry best practices to identify opportunities for innovation and differentiation.
• Support all Special projects and act as the interface between groups working on project green, Sustainability and CSR projects.

Functional Competencies

• Industry Knowledge
• Customer Ecosystem
• Strategy Formulation
• Business Communication
• Project Management
• Stakeholder Management

Behavioural Competencies

• Collaboration & Teamwork
• Relationship Building

Required Experience & Qualifications

• Bachelor’s degree in Business Administration, Economics or related field
• 5 years’ post-NYSC work experience in a telecoms environment