Social Media Marketer at Substrat Limited

• We are seeking a skilled and experienced Social Media Marketer to join our team.
• The Social Media Marketer will be responsible for developing and implementing social media marketing strategies, creating engaging content, managing website administration, and increasing brand awareness to drive sales growth.
• The ideal candidate should have a minimum of 3 years of experience in digital marketing, website administration, and content creation.
• The candidate should be well-versed in current marketing trends and have a proven track record of successful social media campaigns.

Key Responsibilities:

• Content Creation and Digital Marketing: Create engaging and innovative content across various social media platforms to promote the company's products or services.
• Website Administration: Administer and maintain the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines (SEO).
• Marketing Strategy: Develop and manage selected marketing strategies to enhance brand awareness and boost sales.
• Brand Promotion: Recommend marketing strategies to improve brand visibility and communicate the company's brand positively through content and initiatives.
• Trend Integration: Infuse current and modern marketing trends into content and materials to keep the company's marketing efforts fresh and relevant.
• SEO and Website Metrics: Monitor and report on key SEO and website metrics, making data-driven recommendations for improvements in sales and web traffic.
• Media Content Creation: Develop and design media content, including graphics, videos, and written materials, to achieve company sales and marketing goals.
• Social Media Strategy: Develop, implement, and manage the company's social media strategy to effectively reach the target audience and achieve marketing objectives.
• Content Oversight: Manage and oversee social media content creation, ensuring it aligns with the company's branding and marketing goals.
• Campaign Measurement: Measure the success of every social media campaign using relevant analytics tools and adjust strategies accordingly.
• Client Base Expansion: Increase and maintain the client base and customer data through effective social media marketing efforts.
• Marketing Tools: Utilize evolving social media marketing tools and technologies to execute marketing strategies effectively.
• Content Design: Design informative and visually appealing content that engages the audience and drives results.
• Networking: Establish and maintain communication with industry professionals and influencers via social media and other platforms to create a strong network for marketing collaboration.

Requirements:

• Minimum of 3 years of experience in social media marketing and digital marketing.
• Proven experience in website administration and SEO optimization.
• Strong creativity and content creation skills.
• Proficiency in social media management tools and analytics.
• Knowledge of the latest digital marketing trends and best practices.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Communications, or a related field is a plus.