Social & Media Manager at Renaissance Innovation Labs

• The Social Media Manager at Renaissance Innovation Labs will lead the planning, creation, and execution of digital and social media strategies that strengthen the lab’s online presence, engage communities, and amplify innovation stories. You will manage the lab’s social platforms, oversee content creation, drive audience growth, and ensure consistent brand communication across all digital touchpoints.
• This role requires a highly creative and digitally savvy individual with strong storytelling skills, social media expertise, and the ability to turn innovation-driven activities into engaging online content.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute social media strategies aligned with the lab’s mission, programs, and innovation agenda
• Manage and grow the lab’s social media platforms including LinkedIn, Instagram, X (Twitter), YouTube, TikTok, and other emerging channels
• Create monthly social media calendars and content plans
• Ensure consistent brand messaging, tone, and visual identity across all social platforms
• Monitor social media trends, emerging platforms, and audience behaviour to improve engagement and visibility

Content Creation & Digital Storytelling

• Create engaging and high-quality content including captions, graphics, reels, short-form videos, carousels, and social campaigns
• Collaborate with designers, videographers, photographers, and program teams to produce compelling multimedia content
• Cover lab activities, events, training sessions, innovation programs, and community stories for digital platforms
• Write clear and engaging copy tailored for different social media audiences and platforms
• Lead storytelling campaigns that highlight the impact of the lab, its researchers, startups, and community initiatives

SEO & GEO Optimisation

• Implement SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) strategies across digital platforms
• Optimise website and social media content for discoverability across search engines and AI-driven platforms
• Conduct keyword research and apply SEO best practices for blogs, social captions, website pages, newsletters, and campaigns
• Monitor search rankings, audience traffic, and engagement performance using analytics tools
• Develop content strategies that improve online visibility, digital reach, and brand authority
• Stay updated on emerging trends in AI search, digital discovery, and content optimisation techniques
• Collaborate with content and design teams to ensure all digital assets align with SEO and GEO best practices

Community Engagement & Audience Growth

• Build and nurture online communities through active engagement and audience interaction
• Respond to comments, messages, mentions, and inquiries professionally and promptly
• Develop engagement campaigns, challenges, and interactive content to increase audience participation
• Track audience growth, engagement rates, and social performance metrics

Analytics & Performance Reporting

• Monitor and analyse social media performance using analytics tools
• Generate weekly and monthly performance reports with insights and recommendations
• Optimise content strategy using data-driven insights and audience trends
• Track campaign performance, reach, impressions, engagement, and conversion metrics

Event & Campaign Promotion

• Lead digital promotion for events, conferences, demo days, innovation summits, workshops, and public engagements
• Execute pre-event, live-event, and post-event social media campaigns
• Coordinate live social media coverage during events including live posting, stories, and updates
• Support partnership campaigns, stakeholder announcements, and public awareness initiatives

Brand & Digital Presence

• Maintain a strong and professional online brand identity for the lab
• Ensure all digital content aligns with the organisation’s communication standards and brand guidelines
• Support website and newsletter content updates where required
• Collaborate with the Public Relations team to strengthen the organisation’s overall digital communication strategy

Requirements & Qualifications

• Bachelor’s degree in Communications, Marketing, Media, Public Relations, Digital Marketing, or related field
• Proven experience in social media management, digital marketing, SEO, and content optimisation for brands or organisations
• Strong understanding of social media trends, algorithms, audience engagement strategies, and digital growth techniques
• Strong understanding of SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation)
• Proficiency in social media management, scheduling, and analytics tools
• Basic graphic design and video editing skills are an added advantage
• Excellent writing, communication, and storytelling skills
• Ability to work in a fast-paced and collaborative environment
• Strong organisational and content planning skills

Preferred Skills

• Experience in innovation, technology, education, or startup ecosystems
• Familiarity with Canva, CapCut, Adobe Creative Suite, or similar creative tools
• Experience running paid social media campaigns is an added advantage
• Photography and short-form video content creation skills are a plus
• Ability to analyse digital trends and convert insights into engaging campaig