Social Media/Digital Marketing Executive at CloudFlex Computing Limited

Location: Lekki Phase 1, Lagos

Employment Type: Full-time

Responsibilities

• Design, build and maintain its social media presence
• Promote the companies’ brands, products, and services in the digital space
• Research, write, edit, schedule, and publish original and engaging content
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Ensure timely payments of all applicable subscriptions required for promotion
• Set key performance indicators (KPIs) for social media/digital marketing campaigns, such as targets for a certain number of shares or likes and measure a campaign’s performance against the KPIs and ROIs.
• Analyze the company’s digital marketing plan and social media strategy and identify strategic weaknesses and making recommendations for improvements.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Monitor/attend relevant networking events

Requirements

• Candidates should possess BSc/HND/OND in Marketing, Mass Communications, or related field.
• Minimum of 2 years of experience as a social media/digital marketing executive
• Excellent copywriting and content management skills
• Good working knowledge of the Cloud/IT industry is an advantage
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels.
• Must have great communication skills and attention to detail.
• Solid knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Creative and organizational skills, with the capacity to prioritize and work across multiple projects
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement.

BENEFITS

• Salary: 150k to 180k
• HMO
• Pension
• Entitle to Leave