Social Media & Content Lead at Babymigo

ABOUT THE JOB

• We are hiring a full-time Social Media Manager to support our fast-growing mum and baby brand focused on high-quality, culturally relevant products for families in the diaspora.
• This role is responsible for the day-to-day management, strategy, and execution of our social media presence, including Instagram, TikTok, and other platforms as we expand (e.g. Facebook and emerging channels).
• This is a highly hands-on role, and the ideal candidate must be fully available, highly creative, proactive, and capable of managing content, engagement, and performance consistently.

KEY RESPONSIBILITIES

• Plan and execute social media strategy across Instagram, TikTok, and other relevant platforms.
• Create, script, and manage daily content (Reels, TikToks, Stories, Carousels).
• Drive engagement, audience growth, and overall content performance.
• Identify trends, viral opportunities, and adapt them for the brand.
• Translate products into engaging, relatable, and sales-driven content.
• Collaborate closely with the founder and team on a daily basis to execute ideas quickly.
• Monitor content performance and continuously improve based on insights.
• Manage and expand presence across additional platforms such as Facebook where necessary.
• Provide day-to-day support on social media operations and related tasks as assigned.

WHO YOU ARE (Non-Negotiables)

• Fully available and committed to a full-time role (this cannot be combined with another full-time engagement).
• Highly creative with strong content ideation and storytelling skills.
• Strong understanding of Instagram, TikTok, and social media trends.
• Basic video editing and content production skills.
• Able to script, plan, and execute content independently.
• Results-driven with a focus on engagement, growth, and performance.
• Highly organized, proactive, and consistent.
• Comfortable working closely with a team and taking feedback.
• Able to work independently while maintaining high standards.
• Serious, disciplined, and committed to delivering results.

NICE TO HAVE

• Experience managing social media for a product-based or e-commerce brand.
• Experience creating high-performing or viral content.
• Interest in mum, baby, or lifestyle brands.