Social Media / Brand Manager at Froshtech Automotive

Job Description

• As a social media manager, you will manage multiple brands and create unique written and video content, organize posts, and answer comments from followers.
• You will consistently manage our brand’s reputation to meet our marketing objectives.
• Develop and implement social media strategies to enhance brand awareness, engagement, and customer acquisition.
• Create and curate compelling content for various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Manage and monitor social media accounts, including scheduling and publishing posts, responding to comments and messages, and engaging with the audience.
• Analyze social media metrics and generate reports to measure the effectiveness of campaigns and make data-driven decisions for improvement.
• Stay updated with the latest trends, best practices, and emerging platforms in social media marketing to ensure the company’s social media presence remains innovative and relevant.
• Collaborate with cross-functional teams, such as marketing, communications, and design, to align social media efforts with overall brand strategy.
• Monitor industry conversations, competitor activities, and customer feedback to identify opportunities and mitigate potential risks.
• Utilize social media advertising platforms, such as Facebook Ads Manager, to create and manage paid social media campaigns.
• Develop and maintain relationships with influencers and brand advocates to leverage their reach and enhance brand visibility.
• Stay informed about legal and ethical guidelines for social media marketing to ensure compliance.
• Strong written and verbal communication skills to create compelling content, engage with the audience, and collaborate effectively with internal teams.
• In-depth knowledge of various social media platforms, their functionalities, and best practices for content creation, posting, and engagement.
• Graphic design and UI/UX skills is an added advantage
• Analytical mindset to interpret social media metrics, generate reports, and make data-driven decisions to optimize campaigns.
• Creativity and ability to think outside the box to develop innovative and engaging social media campaigns.
• Strong organizational and time management skills to handle multiple social media platforms, schedules, and campaigns simultaneously.
• Familiarity with social media management tools, analytics platforms, and advertising platforms.
• Knowledge of SEO principles and how they apply to social media content and strategies.
• Customer service orientation to respond to comments, messages, and inquiries promptly and professionally.
• Crisis management skills to handle negative feedback, manage online reputation, and address customer concerns effectively.
• Attention to detail and ability to maintain brand consistency across all social media channels.

Requirements

• Interested candidates should possess an OND, HND, BSc in a relevant field with 5 - 10 years work experience.