Social Media Assistant at Maxitech Global Investment Limited

Job Purpose

• The Social Media Assistant will support the planning, creation, production, publishing, and day-to-day management of digital content across the company's social media platforms.
• The role is responsible for assisting in the execution of the company's content strategy, ensuring consistent brand visibility, timely campaign delivery, audience engagement, and high-quality multimedia content that supports the company's marketing and commercial objectives.

Key Responsibilities
Content Planning & Execution:

• Assist in preparing and executing the monthly content calendar.
• Support the implementation of approved content strategies across all social media platforms.
• Research industry trends, competitor activities, and emerging content opportunities.
• Generate creative content ideas aligned with the company's marketing objectives.

Content Creation:

• Capture high-quality photographs and videos for marketing campaigns, corporate events, customer engagements, product launches, and other business activities.
• Assist with video editing and content preparation using approved editing tools.
• Produce engaging multimedia content suitable for various digital platforms.
• Support behind-the-scenes content production and brand storytelling initiatives.

Content Publishing:

• Schedule and publish approved content across all company social media platforms.
• Ensure timely execution of the approved content calendar.
• Maintain consistency in branding, messaging, and visual presentation across all digital channels.

Community Management:

• Monitor comments, messages, and customer interactions across social media platforms.
• Respond to inquiries where appropriate and escalate issues requiring management attention.
• Support initiatives that improve audience engagement and strengthen the company's online community.

Campaign Support:

• Assist in executing digital marketing campaigns and promotional activities.
• Support product launches, exhibitions, corporate events, and other marketing initiatives.
• Work collaboratively with relevant departments to ensure timely availability of campaign content.

Performance Monitoring:

• Monitor content performance across digital platforms.
• Assist in preparing engagement and performance reports.
• Recommend improvements based on content and campaign performance.

Other Responsibilities:

• Support other digital marketing and brand communication initiatives as assigned.
• Maintain an organised library of digital content and marketing assets.
• Ensure compliance with the company's brand guidelines and communication standards.

Key Performance Indicators (KPIs)

• Performance will be assessed based on, but not limited to, the following:
• Timely execution of the monthly content calendar.
• Posting consistency across all digital platforms.
• Quality and creativity of multimedia content.
• Timely coverage of company activities and events.
• Audience engagement performance.
• Effective support for marketing campaigns.
• Timely editing and delivery of multimedia content.
• Team collaboration and reliability.

Qualifications & Experience

• Bachelor's Degree or HND in Marketing, Mass Communication, Media Studies, Communications, Computer Science, or a related discipline.
• 1 – 2 years' experience in Social Media Management, Digital Marketing, Content Creation, or a related field.

Required Skills:

• Content planning and scheduling.
• Photography and videography.
• Mobile content creation.
• Video editing (an added advantage).
• Social media management.
• Basic graphic design skills (an added advantage).
• Creativity and innovation.
• Strong written and verbal communication skills.
• Attention to detail.
• Time management.
• Ability to work collaboratively.
• Proactive attitude and willingness to learn.
• Confidence to appear on camera when required.

Software & Tools:

• CapCut.
• Higgsfield AI.
• Canva.
• Meta Business Suite.
• Google Workspace.
• Basic social media analytics and reporting tools.

Preferred Certifications:

• Professional certifications in Digital Marketing or Social Media Management (e.g., Google Digital Garage, Meta Blueprint, HubSpot) will be an added advantage.

Success Measures:

• Success in this role will be measured by the employee's ability to consistently support the execution of the company's content strategy, produce high-quality multimedia content, improve audience engagement, ensure timely campaign delivery, strengthen brand visibility, and contribute meaningfully to the achievement of the company's marketing and commercial objectives.