SME Marketer at Elizabeth Maddeux

Job Summary

• The SME Marketer is responsible for identifying, acquiring, and managing Small and Medium Enterprise (SME) clients to grow the bank’s loan portfolio and deposit base.
• The role involves marketing the bank’s financial products, building strong customer relationships, conducting credit assessments, and ensuring timely loan repayment.

Key Responsibilities

• Identify and onboard new SME customers within target markets.
• Develop and maintain long-term relationships with SME customers.
• Conduct preliminary credit assessments and business evaluations.
• Monitor SME loan portfolios to ensure quality and performance.
• Ensure all customers on boarding processes comply with KYC and AML requirements.

Qualifications & Experience

• Bachelor’s Degree in business administration, Marketing, Banking & Finance, Economics, or related field.
• 3-5 years of experience in SME banking, sales, or business development.
• Experience in microfinance or financial services is an advantage.
• Strong understanding of SME business operations and credit analysis.
• Proficiency in Microsoft Office and basic financial analysis.

Skills & Competencies:

• Strong sales and negotiation skills.
• Relationship management and customer service orientation.
• Good credit assessment and analytical skills.
• Result-driven and target-oriented.
• Excellent communication and interpersonal skills.
• Ability to work independently and in the field.