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  • Posted: Oct 27, 2022
    Deadline: Oct 27, 2022
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    Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, regis...
    Read more about this company

     

    Shopper Insights Manager

    Job Description Summary
    What You'll Do for Us:

    Shopper insights:

    • Leads development of shopper understanding with focus on key Africa operating unit channels and shopper journey. Generate key shopper insights by channel.
    • Ensure that key category, and shopper marketing plans are reflective of changing shopper need states and behavior.
    • Lead the mining of digital shopper insights and work closely with the Customer and Commercial and Integrated Marketing teams to drive the execution of digital and ecommerce plans.
    • Model and promote a shopper-first mentality throughout the organization through active immersion, communication of consumer and shopper learning, and sharing of insights.
    • Devise, manage and deliver insights to Inter to support package design, design guidance and standards and apply thinking marketing around consumer journey (Experience Orchestration and Experience Consistency).

    Commercial Insights:

    • Partner with the Category Leads and the Customer and Commercial leads with clear actionable commercial insights based on primary sales, channel, pack, price linked analytics.
    • Lead all ad hoc research projects across categories that include price, pack or channel variables – example conjoint studies.
    • Provide strategic oversight and guidance to business plans, growth forecasts, brand strategies and new product launch plans for all brands in Africa Portfolio.
    • Carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the Insights Lead, Insights Team, Global Insights lead, Marketing Lead and broader marketing and Customer & Commercial teams.

    Qualification and Requirements

    • Bachelor's Degree in Marketing or related fields
    • 5+ years of senior leadership experience including Market Research, Shopper insights, Commercial Analytics preference for additional Marketing, Innovation, experience.
    • Knowledge in Market research techniques
    • Knowledge in Insight approaches, trends and latest industry thinking Marketing execution experience.
    • Be a key partner with business and P&L owners to enable better decision making founded on deep consumer, macro forces and commercial insights.
    • Provide customer support to brands and Operating Unit to enable brand equity building and consumer relationship building, recruitment and loyalty across the portfolio.

    What We Can Do for You

    • You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators.
    • Together, in pursuit of our Company Vision to craft  Loved Brands,, done sustainably, for a better shared future, we will:
      • Leverage our Bounderless Network
      • Make our Cuture Code inevitable
      • Build winning Capabilties
      • Change the DNA of our organization to becoming Adaptable.

    Method of Application

    Interested and qualified? Go to Coca-Cola on coke.wd1.myworkdayjobs.com to apply

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