Senior UX Researcher - Super App at Yassir

TASKS

• Define research methodologies to be applied according to research capacities, deadlines and customer objectives,
• Participate in the development of the data collection strategy,
• Draw up the research plan, benchmarking, research questionnaires and discussion and observation guides,
• Create personas to support research orientations and communicate hypotheses to design and development teams,
• Establish usability testing: write the animation guide, gather insights and analyze feedback,
• Work closely with the UI designer and UX Writer teams to prepare focus groups and A/B testing

Requirements

• Degree in Design, marketing, psychology, language or equivalent
• More than one year's experience in a similar position,
• Writing skills in French, English and Arabic,
• Strong attention to detail,
• Rigorous, curious and highly organized,
• Ability to analyze and interpret quantitative and qualitative data,
• Team spirit,
• Willingness to learn and constantly reinvent oneself,
• Mastery of research methods and HCD tools,
• Empathy