Job Overview
We are seeking a highly skilled and hands-on Senior Trainer to lead nationwide training for our client’s mobile phones and accessories segment. The ideal candidate will design, deliver, and scale practical training programmes that enhance product knowledge, sales capability, and after-sales performance across retail stores, promoters, and service centres.
Key Responsibilities
Training Design & Delivery
- Develop and deliver end-to-end training including onboarding, upskilling, store manager training, and promoter certification programmes.
- Facilitate a blended learning approach: classroom sessions, in-store coaching, practical demonstrations, and micro online modules.
Content Development
Create product manuals, sales scripts, troubleshooting guides, anti-counterfeit checklists, micro-learning videos, and assessment tests for Itel phones and PowerMaster powerbanks.
Field Coaching
- Conduct routine store visits for live demos, role-plays, 1:1 coaching, and mystery-shop evaluations.
- Mentor retail teams on selling techniques, customer engagement, and objection handling.
Trainer Development
- Build and maintain a strong trainer network by conducting Train-the-Trainer sessions and developing local trainers to support nationwide delivery.
Performance Tracking
- Set measurable KPIs (training pass rate, conversion improvement, reduction in complaints/returns, promoter retention).
- Analyse training impact and continuously improve programme quality using data insights.
Product Launch & Campaign Support
- Provide training, sales enablement tools, and sell-in materials for new product launches, bundle promotions, and trade campaigns (e.g. buy-bundle, trade-in initiatives).
Resource Management
- Update and maintain all training materials including playbooks, presentation decks, videos, and quick-reference guides for field teams.
Localization & Compliance
- Adapt training content into local languages (Hausa/French) where required.
- Ensure all training materials align with brand standards and communication guidelines.
Qualifications & Requirements
- Education: Degree in Marketing, Education, Business, Electronics, or related fields.
- Experience: Minimum of 5 years in retail or channel training; at least 3 years in mobile devices, consumer electronics, or telecoms preferred.
- Training Expertise: Strong understanding of adult learning principles and experience designing interactive classroom and field-based training.
- Sales Coaching: Proven ability to coach retail teams on sales conversion, upselling, and objection handling.
- Technical Knowledge: Basic understanding of mobile phone and powerbank technology, fault diagnosis, and the ability to simplify technical content for sales teams.
- Data Skills: Ability to set KPIs, measure training outcomes, and present improvement reports.
- Languages: Fluent in English; Hausa or French is an added advantage.
- Mobility: Must be willing to travel extensively across Nigeria (including secondary cities and rural regions).
- Personal Qualities: Strong communicator, patient coach, highly resilient, practical, and results-driven.
Benefits
Competitive salary with other benefits
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