Senior Student Recruitment Manager at Navitas

Overview and Objectives of the Position

• The Senior Student Recruitment Manager plays a significant role in driving the University Partnerships Europe (UPE) strategy in West Africa to achieve sales growth and student recruitment targets in the region.  Leading the UPE team in the West Africa region, and working closely with colleagues based in colleges and in-market teams, this position will be responsible for on the ground sales activities including agent training, lead generation events, student conversion and solving specific student, parent or agent queries. This requires the ability to support a broad range of internal and external stakeholders across the region to drive long-term growth for specific product(s) in the market.

Key Relationships 

GM & VP / Director/s of Marketing and Admissions and Head of Sales Operations:

• Provides expert insight and support to develop and execute the student recruitment strategy for the Division/College in market

Students / Parents:

• Provides information to potential students & parents (at fairs / exhibitions / information sessions/ phone enquiries etc).

Regional Manager (RM) and Regional Sales Director (RSD):

• Takes day-to-day operational guidance for office compliance, coordination of activities/events and strategic market advice as required. Will provide regular updates, advice and support in driving agent performance

College based Marketing Managers:

• Is trained in products, value proposition and sales toolkit by Marketing Managers. Provides business units  with feedback regarding products, conversion and market analysis

Agency Staff:

• Provides training to counsellors on value proposition, product information and continually engage in ongoing relationships and nurturing of student applications

Principal Accountabilities:

• Operationalize student recruitment plans in the relevant country/territory in collaboration with college based and in-market teams
• Attend events on behalf of your division/college (and as relevant, of your University Partner)
• Participate in all sales activities including, but not limited to, training, events, student conversion , information sessions and managing enquiries/agent requests
• Deliver market insight and accurate sales forecasts through regular and detailed reports to the Head of Sales Operations, Director of Marketing and Admissions and Regional Manager
• Handle student enquiries and manage leads.
• Ensure complete and accurate reporting of all activities on the CRM
• Coordinate student contact to confirm outcome of visa interview.
• Execute pre-departure process with channel partners and students

Knowledge, Skills and Experience

Essential:

• Bachelor's degree
• Proven track record of strong sales performance
• High level numeric literacy and critical thinking
• High level interpersonal, communication and negotiation skills including Business level written and oral capability in English
• Proven ability as a team player
• Ability to demonstrate innovative thinking
• An eye for developing new recruitment initiatives
• Ability to take responsibility for decisions and outcomes
• Flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally
• Ability to meet targets within defined timelines among changing priorities

Desirable:

• Success in a sales role within the Higher Education sector
• Proven ability to monitor and evaluate the success of activities and report appropriately
• Proven ability to work successfully with education agents
• Experience of working effectively within a matrix structure to ensure competing demands are met
• Familiarity with Salesforce or similar CRM systems

 Key Performance Indicators:

• Performance against target for college
• Conversion rates
• Team engagement / satisfaction / performance
• CRM usage and best practice
• Contribute to positive team culture
• Agent satisfaction

What we can offer you:

• Career progression and professional development pathways
• A strong, positive and values driven workplace culture
• Collegial and collaborative environment with a commitment to education
• Access to, and support from, a comprehensive and experienced sales and marketing workforce
• Mobility within the business and global locations