Senior Product Marketing Manager at Max.ng

Description

Product marketing strategy and planning:

• Working with the Product team, you will develop an annual marketing plan that supports the business’ Product scale goals and objectives
• This plan will capture quarterly priorities, KPIs and the marketing initiatives and campaigns that will enable their achievement
• With the support of the MAX internal team and agency partners - the plan will provide a 360 degree, through-the-line support for MAX’s product growth, and cover digital, field marketing and communication / PR interventions
• Evaluate growth options, assess new opportunities, and identify bottlenecks. This includes turning strategy into cross-functional aligned tactics

Consumer data and insights:

• Prior to deployment, you will lead efforts to test and validate product marketing messaging through methods such as focus groups, interviews and A/B testing
• You will also conduct competitive research and analyze their product, marketing and distribution strategies - to ensure MAX’s positioning stands out and is competitive
• Serve as the primary custodian of the MAX product marketing data dashboard, providing end to end tracking of the performance of our user acquisition funnel
• Oversee implementation of marketing automation, marketing analytics, and high-performance marketing tools

Marketing campaign planning and execution:

• You will play the leading role in developing and executing integrated marketing campaigns aimed at advancing the objectives outlined in the annual marketing plan
• You will develop and implement a marketing campaign framework for the company, outlining the seasonal recurring campaign windows, as well as the approach for more opportunistic plays when these are available
• On the digital front, you will ensure MAX has a highly effective digital marketing funnel that generates high quality leads that convert to users at targeted rates
• On the experiential / field marketing side, you will direct the activities of MAX’s partner agencies to generate high levels of awareness and foot traffic to activation points, converting relevant prospects into leads
• Finally, working with agency partners and directly with our in-house creative team, oversee the development and deployment of high quality and high performance marketing materials and their placement in relevant media
• Throughout campaign execution, be ultimately accountable for the marketing budget invested and on demonstrating return based on agreed metrics

Leadership/Supervisory Role:

• Manage a growing team of marketing professionals as well as relevant agencies
• Work cross-functionally with Product, Operations, and Growth teams
• Ensure that the product and executive team have a shared vision of how the product is and evolves in the future
• Lead customer-centric thinking and craft programs to address and retain target market
• Motivate, develop and inspire an enthusiastic team to achieve remarkable results
• Implement a systematic 1 on 1 feedback and performance review system
• Coach team members to deliver exceptional results
• Build and grow exceptional teams by hiring, onboarding, coaching, and enabling them to bring products to market.

Requirements

• Degree in Marketing, Advertising, Information Technology, Economics, Business Administration or other relevant field
• At least 8 years in the field of marketing, dealing specifically with product marketing, with accountability for lead generation and revenue
• Vast experience in the creation and execution of high performing marketing campaigns - including digital, field and mass media marketing
• Ability to work in a global context - Previous experience working in high-impact environments is preferred
• Proven track record of engagement with C-suite stakeholders
• Strong leadership skills; extensive experience in managing and mobilizing cross-functional teams
• Past track record of recruiting and developing a high performing team
• Passionate about customers and demonstrated experience at building strong relationships
• Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.