Senior Lead, Digital Marketing at Afrimash

About the Job

• We are looking for an experienced and result-driven Digital Marketing Lead to join our awesome Marketing team!
• As a Digital Marketer at our company, you will be responsible for developing, implementing and managing the overall company's digital marketing strategy to drive acquisition and retention.
• Digital marketing strategies are extremely important to our company's success, so you will play a crucial role in achieving our business goals and objectives. We expect you to have experience and a big passion for digital technologies and various digital marketing channels.
• Our ideal candidate is a technology-savvy team player who is data-driven, energetic, process-driven, detailed, and accurate person who loves marketing, search engine optimization, search engine marketing, and social media management. 
• He or she should be a creative problem solver, who can take the lead but can also collaborate with smaller teams and know how to juggle multiple priorities in marketing.

Key Tasks

• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate emerging technologies and brainstorm new and creative growth strategies
• Work towards achieving the revenue and sales targets for the organisation
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Provide thought leadership and perspective for adoption where appropriate
• Implement and execute strategic plans for leveraging the eCommerce marketplace to grow the business, focusing on sales trends, promotional opportunities, and marketing activities.
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Monitor competition and provide ideas to stand out.

Job Requirements

• First Degree in Marketing, Mass Communication, Language Arts, Digital Technologies or related fields
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Familiarity with web design
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking.

Core Competencies:

• Drive for Results
• Critical thinking and problem-solving skills
• Excellent communication skills
• Strong organizational skills
• Strategic Planning
• Team player
• Great interpersonal relation skills
• Creative content creation skills
• Data Analysis
• Good time-management skills
• Project Management skills
• Data and information management skills.