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  • Posted: May 25, 2022
    Deadline: Not specified
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  • Our Vision We are a very valuable, sustainable, and profitable organization that provides premium value to customers via the contribution of a talented workforce who enjoy providing quality service to customers. Our Mission To make agriculture convenient for everyone.
    Read more about this company

     

    Senior Lead, Digital Marketing

    About the Job

    • We are looking for an experienced and result-driven Digital Marketing Lead to join our awesome Marketing team!
    • As a Digital Marketer at our company, you will be responsible for developing, implementing and managing the overall company's digital marketing strategy to drive acquisition and retention.
    • Digital marketing strategies are extremely important to our company's success, so you will play a crucial role in achieving our business goals and objectives. We expect you to have experience and a big passion for digital technologies and various digital marketing channels.
    • Our ideal candidate is a technology-savvy team player who is data-driven, energetic, process-driven, detailed, and accurate person who loves marketing, search engine optimization, search engine marketing, and social media management. 
    • He or she should be a creative problem solver, who can take the lead but can also collaborate with smaller teams and know how to juggle multiple priorities in marketing.

    Key Tasks

    • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
    • Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Evaluate emerging technologies and brainstorm new and creative growth strategies
    • Work towards achieving the revenue and sales targets for the organisation
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
    • Collaborate with agencies and other vendor partners
    • Provide thought leadership and perspective for adoption where appropriate
    • Implement and execute strategic plans for leveraging the eCommerce marketplace to grow the business, focusing on sales trends, promotional opportunities, and marketing activities.
    • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
    • Monitor competition and provide ideas to stand out.

    Job Requirements

    • First Degree in Marketing, Mass Communication, Language Arts, Digital Technologies or related fields
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Familiarity with web design
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Strong analytical skills and data-driven thinking.

    Core Competencies:

    • Drive for Results
    • Critical thinking and problem-solving skills
    • Excellent communication skills
    • Strong organizational skills
    • Strategic Planning
    • Team player
    • Great interpersonal relation skills
    • Creative content creation skills
    • Data Analysis
    • Good time-management skills
    • Project Management skills
    • Data and information management skills.

    Method of Application

    Interested and qualified candidates hoth send their Applications to: work@afrimash.com using the Job Title as the subject of the email.

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