Senior Growth Manager at FairMoney

Your responsibilities will include:

• Growth Strategy: Develop and own the growth strategy for acquiring and retaining both new and existing customers.
• Digital Channel Management: Oversee digital channels to ensure optimal ROI, identifying key metrics to drive company growth, including acquisition, activation, and engagement.
• Metric Monitoring: Continuously monitor and enhance key growth metrics and funnels.
• Customer Acquisition Strategy: Define and implement strategies for channel and segment-specific customer acquisition.
• Agency Collaboration: Lead digital planning sessions with external agencies to support acquisition plans and achieve objectives.
• Marketing Operations: Build and refine robust processes for marketing operations.
• External Coordination: Identify and coordinate with external providers and stakeholders, including digital marketing agencies and technical third parties.
• Brand Amplification: Collaborate with the marketing team to enhance brand presence through top-tier creative efforts and brand awareness initiatives.
• Customer Success: Develop and execute a customer success strategy to drive retention and lifetime value (LTV), working with relevant stakeholders (e.g., customer support).
• Innovation and Testing: Stay updated on new acquisition and retention opportunities, and integrate A/B testing strategies across channels.
• Team Collaboration: Work closely with CRM and TeleSales teams to ensure effective targeting and conversion.
• Cross-Functional Alignment: Collaborate with other teams (e.g., product, risk, programs) to align internal operations with the growth strategy.
• Reporting: Provide weekly reports on activities, KPIs, and funnel performance.

Requirements

• Bachelor's or Master's degree with 5+ years of experience in performance marketing and liaising with third parties, preferably in a Fintech, Banking, Payments, E-commerce, or Tech environment
• Proven experience in managing and optimizing budgets effectively to meet key objectives, deadlines, and targets
• A strong track record of success in digital customer acquisition
• Well-versed in most, if not all, forms of digital channels, demonstrating strong analytical skills
• Analytical mindset with a skill set in quantitative analysis, and experience with mobile marketing analytics and attribution platforms
• Experience with app marketing
• Detail-oriented with proven execution skills
• Passionate about growth strategy, marketing, and customer success
• Strong communication skills; fluent in English