Kuda is a full-service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly, and save more.
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Kuda is looking for a highly skilled and motivated Senior Data Analyst to join our growing BI & Analytics team.
We are looking for someone who can work with large datasets, leverage their expertise in data analysis and deliver actionable insights across various business functions.
You will play a critical role in helping to shape data-driven decisions around attribution optimisation, product performance, experimentation and user engagement.
Roles and responsibilities
Develop, own and champion how we leverage data from our tech stack.
Analyze, and where required build, datasets that enable better understanding of company KPIs, marketing performance and user engagement.
Design, develop, and maintain dashboards and reports using tools like Looker.
Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends, correlations and identify opportunities to move these key user growth metrics.
Perform exploratory data analysis (EDA) and statistical modeling to support strategic initiatives.
Ensure the accuracy and relevance of key performance indicators (KPIs) across different functions.
Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.
Be comfortable with cross-functional collaboration and delivery.
Present findings and recommendations clearly to both technical and non-technical audiences.
Requirements
5+ years of working experience as a data analyst.
Proven track record of delivering actionable insights that impact business outcomes.
Strong understanding of mobile app technologies and attribution.
Advanced proficiency in SQL.
Have development experience with Business Intelligence/ visualization tools (ie. Looker)
Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
Understanding of versioning control (ie. Git, BitBucket or other similar technologies)
Experience with data modeling (ie. dbt)
Proven leadership skills with the ability to mentor junior team members.
Nice to have:
Experience in the Fintech, financial services or the gaming industry
Experience in modeling techniques and application within organisations
Knowledge of African markets
Understanding of SKAdNetwork
Bachelor's degree in CS, Statistics, Business, Mathematics, Economics, or related field
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