Sales Partner (1st Line Manager) at Afconrecruit Limited

ROLE SUMMARY

• The Sales Partner (1st Line Manager) is a critical leadership role within the Sales Department. The successful candidate will be responsible for directly managing a team of sales representatives, driving secondary sales targets, and expanding market reach across Lagos. This role requires a proven FMCG sales professional with strong team leadership capabilities.

KEY RESPONSIBILITIES

• Directly manage and lead a team of sales representatives to ensure they meet and exceed their secondary sales targets.
• Supervise and coordinate the daily activities of sales representatives and distributors across assigned territories.
• Drive primary sales targets for the region and report performance against KPIs to the Head of Sales.
• Identify and appoint new distributors to expand the company's market reach in Lagos and surrounding areas.
• Execute market expansion strategies and ensure consistent brand presence at the retail level.
• Monitor competitor activity, market trends, and provide timely feedback to senior management.
• Build and maintain strong relationships with distributors, key retailers, and trade partners.
• Train, coach, and motivate field sales representatives to improve productivity and performance.
• Prepare and submit regular sales reports, forecasts, and activity summaries.

Requirements

• Bachelor's degree in Business Administration, Sales & Marketing, or a related field.
• Minimum of 3–4 years of proven sales experience in hardcore FMCG (Food) in Lagos.
• Previous supervisory or team leadership experience is mandatory.
• Strong understanding of Lagos distribution networks, trade channels, and market dynamics.
• Demonstrated ability to meet consistently and exceed sales targets.
• Excellent communication, negotiation, and interpersonal skills.
• Highly motivated, target-driven, and able to work independently in a fast-paced environment.
• Must be mobile and comfortable with extensive field work across Lagos.